Why Dermablend Is the Only Makeup Brand Sold in the Skin-Care Aisle at Ulta

As makeup lovers (see also: fanatics, enthusiasts and utterly obsessed), taking trips to Ulta Beauty is pretty much a regular part of our weekly routine. It is our mecca for all things beauty, including pretty eyeshadow palettes, makeup tools, hair styling products and, of course, skin-care. And while we know that you’ve probably memorized the store’s layout by now, we bet that you never noticed that there is only one makeup brand that is actually sold in the skin-care aisle. Your mind is blown right now, isn’t it? Ours was, too. Read on to find out which makeup brand is so skin-care focused it pulls double beauty-aisle duty.  Here, we’ll give you a clue: It’s the number-one dermatologist recommended coverage brand. Here’s another one: It recently received its cruelty-free certification from PETA. And it has the number one full-coverage foundation made exclusively for your body.  That’s right — we’re talking about Dermablend Professional. To understand why it’s both a makeup and skin-care brand, we have go back to where it all began. After struggling to find different cures to heal his patients’ skin, American dermatologist Dr. Craig Roberts had the idea to turn to makeup to find his answer.  He collaborated with his makeup artist wife, Flori Roberts, to create Dermablend Professional in 1981. At this time, Dermablend was one of the first brands to marry dermatology and makeup artistry. The couple worked together to create something that had both high-performance pigments and dermatologist-created standards, while also being safe for all skin types, tones and concerns. Today, the brand still embodies those standards. If you haven’t already tried the makeup, here are some of our personal faves. To help your makeup last all day while looking flawless, try the Poresaver Matte Makeup Primer. It is a mattifying primer that also works to instantly minimize the appearance of your pores (without clogging them) and soften your skin. Applying a small amount of this formula can extend your makeup wear for up to 24 hours. If you’re looking for something to help cover up any skin conditions like hyperpigmentation, scars, burns or lupus, you can’t go wrong with the Cover Creme Foundation. Deemed the number-one cream foundation in the United States, this formula provides maximum coverage without looking cakey and leaves your skin feeling fresh, soft and smooth for up to 16 hours. Once you’ve applied your primer and foundation, don’t forget to set it with the brand’s best-selling Loose Setting Powder.