One message conveyed by makeup artists at Milan Fashion Week: Smoke 'em if you got 'em—eye shadows, that is. While we expect the classic smoky eye to get reinvented season after season, this usually happens on the fall runways, not the spring ones. But at several major shows in Milan this past week, makeup artists stripped away the heavy charcoal shadow and raccoon-like eyeliner in favor of a softer, hazier look that works just as well now with a crisp peacoat and cropped pants as it will with next season's flowy '70's-inspired dresses. Here are three ways to wear the new smoky eyes—now or later. 1. Go blue. What a difference a shade can make. By using blue shadow instead of black, makeup artist Linda Cantello gave the smoky eyes at Giorgio Armani (top photo) a far less serious feel. She rimmed the top and bottom lash lines in black pencil, then brushed a midnight blue shadow on top and along the brow bones for a smudgy finish. (For real life, skip the shadow on the brow bone—it's too theatrical.) To get the look, try the shade Cantello used at the show: Giorgio Armani Beauty Maestro Eye Shadow in No. 21.
2. Be transparent. At Roberto Cavalli (bottom photo, left), the faded wash of sheer brown shadow on the top and bottom lids tempered the black kohl pencil for a look that quietly simmered rather than smoked. A good sheer brown to try is The Body Shop Eye Color in Burnished Brown.
3. Tighten up. Taylor Momsen could take a lesson from the makeup team at Missoni (bottom photo, right). By keeping the black pencil tight along the top and bottom lash lines then topping it with a soft taupe-ish gray shadow, the smoky eyes looked clean and contained—yet still totally sexy. Try Maybelline New York Expert Wear Eye Shadow Quad in Charcoal Smokes.
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