Marisa Petrarca Aug 30, 2017

Sure, the beginning of September is an exciting time for many reasons, but there’s one that outshines the rest and it’s Ulta’s massive biannual 21 Days of Beauty event – aptly taglined “beauty’s biggest event.” You aren’t wrong, Ulta.

Starting September 3 through September 23, there are some serious deals that you don’t want to miss. If this is your first time experiencing the sale, you’ll want to pay very careful attention to Ulta’s intensive sale calendar, which specifies the day your favorite products are discounted. That’s right – you only get one shot to get a really great deal on the product you have your eye on, so the calendar gives you ample preparation.

Since Ulta chooses some of the most popular, best-selling brands, you’re going to want to come up with a serious game plan to make sure you get your hands on everything you want (translation: need). Some of our favorite fall deals include 50% off the IT Cosmetics Brow Power Super Skinny Universal Pencil, Urban Decay Naked Flushed Palette, Dermablend Loose Setting Powder and the Lancôme Auda [City] in Paris Eyeshadow Palette.

Oh, and platinum perk members – don’t miss out on free shipping for the entire duration of the sale.

Mark up your soon-to-be go-to calendar here.

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About the Author:Marisa is an assistant beauty editor at where she's responsible for creating content that inspires, informs and influences readers. She's obsessed with trying new beauty products, hoards a crazy amount of lipstick and her second love (besides makeup) is food. Her work has also appeared in Domino Magazine, StyleCaster, Guest of a Guest and Jeannine Morris Media.

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