Just when we thought our bank account was safe from the wrath of Ulta’s cruelly generous deals, they surprise us with a brand new supply of irresistible beauty products – proving that our favorite beauty superstore literally has the ultimate control over everything we do. Like, how are we supposed to resist the brand new Urban Decay Troublemaker Mascara that’s already sold out on the brand’s website or the NYX creamy matte Luv Out Loud Liquid Lipstick? It’s just not possible.
So we’re tossing our September budget out the window. But to help just a little – keeping your life savings in mind (we’re great friends) – we’ve rounded up the 7 best new products at Ulta this month. And they’re all under $25. And don’t forget to check back next month for October deals – we’re looking out for you.
Giorgio Armani Emporio Armani Because It’s You Eau de Parfum, $49/$89
One of the latest launches from Giorgio Armani is the fragrance of a happy, delicious and sparkling woman – Because It’s You Eau de Parfum. The fragrance notes include raspberry for the top note, rose for the middle and vanilla as the base.
IT Cosmetics Superhero Liner, $24
This new launch from IT Cosmetics is a must-have if you’re looking for a versatile liner that’s easy to apply. Whether your goal is to apply a small line that hugs your lashline or make it really thin to complement your fave eyeshadow, this smudge-proof liner will help you get it perfect.
NYX Luv Out Loud Liquid Lipstick, $6.99
If you haven’t tried NYX liquid lipstick then you have yet to experience love in its purest form. The formula is super creamy with a velvety-matte texture that will never make your lips look dry and wrinkly.
Urban Decay Cosmetics Little Liquid Vices, $28
If you’re already in love with (or have yet to try) the Urban Decay Liquid Vice Lipsticks, it’s time to get excited about this new set of Little Liquid Vices. The set comes in four cult-favorite shades: Comfort Matte in Backtalk (mauve-nude pink), Comfort Matte in Amulet (brick rose), Metallized in Purgatory (deep berry with pink sparkle) and Comfort Matte in Crimson (rich red).
Urban Decay Cosmetics Troublemaker Mascara, $24
You’ve seen it all over social media, and the gorgeous, Instagrammable Urban Decay Troublemaker Mascara has finally landed at Ulta. Oh, and it’s available in a travel-size, just in case you want a cute mini-version to play with – or take on vacation if you’re practical like that.
Redken Color Extend Bonder Kit, $30
The Redken Color Extend Bonder Kit is a three-part post-salon kit that repairs and strengthens color-treated hair. The system includes a pre-treatment, shampoo and conditioner with steps designated on the product packaging as Step 1, Step 2 and Step 3.
About the Author:Marisa is an assistant beauty editor at Makeup.com where she's responsible for creating content that inspires, informs and influences readers. She's obsessed with trying new beauty products, hoards a crazy amount of lipstick and her second love (besides makeup) is food. Her work has also appeared in Domino Magazine, StyleCaster, Guest of a Guest and Jeannine Morris Media.