Just when we thought our bank account was safe from the wrath of Ulta’s cruelly generous deals, they surprise us with a brand new supply of irresistible beauty products – proving that our favorite beauty superstore literally has the ultimate control over everything we do. Like, how are we supposed to resist the brand new Urban Decay Troublemaker Mascara that’s already sold out on the brand’s website or the NYX creamy matte Luv Out Loud Liquid Lipstick? It’s just not possible.

So we’re tossing our September budget out the window. But to help just a little – keeping your life savings in mind (we’re great friends) – we’ve rounded up the 7 best new products at Ulta this month. And they’re all under $25. And don’t forget to check back next month for October deals – we’re looking out for you.

Let's Stay in Touch

Get our top stories straight to your inbox!