Marisa Petrarca Sep 7, 2017

Just when we thought our bank account was safe from the wrath of Ulta’s cruelly generous deals, they surprise us with a brand new supply of irresistible beauty products – proving that our favorite beauty superstore literally has the ultimate control over everything we do. Like, how are we supposed to resist the brand new Urban Decay Troublemaker Mascara that’s already sold out on the brand’s website or the NYX creamy matte Luv Out Loud Liquid Lipstick? It’s just not possible.

So we’re tossing our September budget out the window. But to help just a little – keeping your life savings in mind (we’re great friends) – we’ve rounded up the 7 best new products at Ulta this month. And they’re all under $25. And don’t forget to check back next month for October deals – we’re looking out for you.


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About the Author:Marisa is an assistant beauty editor at where she's responsible for creating content that inspires, informs and influences readers. She's obsessed with trying new beauty products, hoards a crazy amount of lipstick and her second love (besides makeup) is food. Her work has also appeared in Domino Magazine, StyleCaster, Guest of a Guest and Jeannine Morris Media.

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