As passionate makeup lovers who study the “new arrivals” section of our local beauty supply stores, we know an iconic palette when we see one. This was the case for the Urban Decay Born to Run Eyeshadow Palette, which launched back in July of 2018. As we near the one year anniversary of the incredible 21-pan palette, Urban Decay is currently offering an awesome discount off the retail price right now.


For some background (if you don’t already use this baby obsessively), this palette is ideal for keeping with you at all times, especially if you’re traveling the world. It will be your go-to palette for life — for casual daytime makeup, for bold nights out or for a trip to the beach or desert. Shades range from neutral and metallic mattes to bold pops of color like teal and bright pink.


So trust us when we say that the Urban Decay Born to Run Palette is a must-have in your makeup collection if you’re frequently on the go and in need of many different eyeshadow options. Thankfully, the palette’s only $29 (regularly $49) right now on UrbanDecay.com, Ulta.com and Sephora.com. A little extra tip: Don’t forget to use this Ulta coupon for $3.50 off your purchase — for a deal that’s just too good to resist.


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