On a steamy summer evening, Viktor & Rolf quite literally Flowerbombed NYC.


The fragrance branch of the notorious fashion house hosted a full-on flower fête on The Highline — brimming with flower-covered benches, tables and a full wall of pink roses. The event celebrated the launch of Viktor & Rolf Flowerbomb Precious Oil fragrances, which are meant to be layered under their signature Flowerbomb. Jasmine, rose and musk make up the new oil additions, and you could smell the heady flowers for blocks — a nice change from the typical scents of New York City streets.




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