May 5, 2010
  Andy Warhol once famously proclaimed that in the future, everyone will get their 15 minutes of fame. But who could have predicted the overwhelming surge of attention besieging today's top beauty vloggers? To put it into perspective, the most watched beauty vlogger on YouTube (and video makeup artist for Lancôme), Michelle Phan, has over 150 million hits to date. That's nearly 20 million more views than what this year's Super Bowl and the movie Avatar had combined. You get the idea: These girls are really, really popular. The May issue of Nylon has a great article (shown above) on some of the most popular beauty vlogs and the girls behind them. We asked Nylon's beauty director, Holly Siegel, how she chose the five featured in the story. "We weren’t looking for vloggers doing everyday, practical tutorials," she said. "We wanted to focus on the girls creating amazing, unusual makeup looks." Even Siegel, a seasoned beauty editor, was struck by how dedicated the vloggers are to their tutorials. "These girls have quite a bit of integrity—I was amazed by how seriously they take their rolls. People may say, 'But they're not professional makeup artists.' While it's true than a number of the makeup vloggers are self-taught, they're also amazingly skilled. And when you think about it, a lot of today's professional makeup artists started out this way— by teaching themselves the craft through trial and error." We'd like to add that there's also a relatability to watching a real woman apply makeup on herself as opposed to seeing a professional makeup artist applying it on a model. "These vloggers don’t sugar coat things," said Siegel. "If the girl is putting on fake lashes and the glue makes her eyes tear, she'll tell you so!" Here's a rundown of the top 10 most popular vlogs on YouTube: 1. Michelle Phan: Total views: 155,274,699 Vlogging since: July 2005 Motto: "Being happy doesn't mean everything is perfect. It means you've decided to look beyond the imperfections." 2. Lauren Luke (Panacea81): Total views: 77,446,310 Vlogging since: June 2007 Motto: "Makeup is for fun—personality is for life." 3. Elessa V (Pursebuzz): Total views: 62,296,735 Vlogging since: January 2007 Motto: "One video at a time, we can color up the world." 4. Blair Fowler (Juicystar07): Total views: 57,557,707 Vlogging since: July 2008 Motto: "Conquering the world one lip gloss at a time." 5. Lindi Tsang (Bubzbeauty): Total views: 48,149,848 Vlogging since: August 2007 Motto: "Making life bubbi-ful." 6. Julieg713: Total views: 45,497,985 Vlogging since: December 2006 Motto: "Smile." 7. Kandee Johnson: Total views: 41,208,376 Vlogging since: January 2009 Motto: "Bringing a little bit of sunshine to your day." 8. Xsparkage: Total views: 38,467,967 Vlogging since: March 2007 Motto: "You make the rules, you wear what you like." 9. Makeupgeektv: Total views: 37,248,534 Vlogging since: April 2008 Motto: "Embrace your cosmetic addiction." 10. Elle Fowler (Allthatglitters21): Total views: 35,582,471 Vlogging since: July 2008 Motto: "All you need is a lil Glambition."


About the Author:Our goal is to create a beauty experience that’s personalized, educational and, most of all, fun.

Let's Stay in Touch

Get our top stories straight to your inbox!