Andy Warhol once famously proclaimed that in the future, everyone will get their 15 minutes of fame. But who could have predicted the overwhelming surge of attention besieging today's top beauty vloggers? To put it into perspective, the most watched beauty vlogger on YouTube (and video makeup artist for Lancôme), Michelle Phan, has over 150 million hits to date. That's nearly 20 million more views than what this year's Super Bowl and the movie Avatar had combined. You get the idea: These girls are really, really popular.
The May issue of Nylon has a great article (shown above) on some of the most popular beauty vlogs and the girls behind them. We asked Nylon's beauty director, Holly Siegel, how she chose the five featured in the story. "We weren’t looking for vloggers doing everyday, practical tutorials," she said. "We wanted to focus on the girls creating amazing, unusual makeup looks."
Even Siegel, a seasoned beauty editor, was struck by how dedicated the vloggers are to their tutorials. "These girls have quite a bit of integrity—I was amazed by how seriously they take their rolls. People may say, 'But they're not professional makeup artists.' While it's true than a number of the makeup vloggers are self-taught, they're also amazingly skilled. And when you think about it, a lot of today's professional makeup artists started out this way— by teaching themselves the craft through trial and error."
We'd like to add that there's also a relatability to watching a real woman apply makeup on herself as opposed to seeing a professional makeup artist applying it on a model. "These vloggers don’t sugar coat things," said Siegel. "If the girl is putting on fake lashes and the glue makes her eyes tear, she'll tell you so!"
Here's a rundown of the top 10 most popular vlogs on YouTube:
1. Michelle Phan: http://www.youtube.com/user/MichellePhan
Total views: 155,274,699
Vlogging since: July 2005
Motto: "Being happy doesn't mean everything is perfect. It means you've decided to look beyond the imperfections."
2. Lauren Luke (Panacea81): http://www.youtube.com/user/panacea81
Total views: 77,446,310
Vlogging since: June 2007
Motto: "Makeup is for fun—personality is for life."
3. Elessa V (Pursebuzz): http://www.youtube.com/user/pursebuzz#p/u/15/lzzjkW28Uhk
Total views: 62,296,735
Vlogging since: January 2007
Motto: "One video at a time, we can color up the world."
4. Blair Fowler (Juicystar07): http://www.youtube.com/user/juicystar07
Total views: 57,557,707
Vlogging since: July 2008
Motto: "Conquering the world one lip gloss at a time."
5. Lindi Tsang (Bubzbeauty): http://www.youtube.com/user/bubzbeauty
Total views: 48,149,848
Vlogging since: August 2007
Motto: "Making life bubbi-ful."
6. Julieg713: http://www.youtube.com/user/julieg713
Total views: 45,497,985
Vlogging since: December 2006
7. Kandee Johnson: http://www.youtube.com/user/kandeejohnson
Total views: 41,208,376
Vlogging since: January 2009
Motto: "Bringing a little bit of sunshine to your day."
8. Xsparkage: http://www.youtube.com/user/xsparkage
Total views: 38,467,967
Vlogging since: March 2007
Motto: "You make the rules, you wear what you like."
9. Makeupgeektv: http://www.youtube.com/user/MakeupGeekTV
Total views: 37,248,534
Vlogging since: April 2008
Motto: "Embrace your cosmetic addiction."
10. Elle Fowler (Allthatglitters21): http://www.youtube.com/user/AllThatGlitters21
Total views: 35,582,471
Vlogging since: July 2008
Motto: "All you need is a lil Glambition."