Photo: Shutterstock

If you struggle with making online beauty purchases for fear that the product won’t look good on you, YouTube wants to help. The media platform just introduced a new augmented reality feature that will allow viewers to virtually try on makeup using the YouTube app. Is your mind blown? — Because ours certainly is.


Coined AR Beauty Try-On, the virtual experience features a split-screen that will allow you to simultaneously test out makeup products — like a new lipstick shade or eyeshadow palette — while watching your favorite beauty vlogger’s tutorial. It uses your front-facing camera to show you the product, as well as the name, price and where to shop (goodbye $$$). The personalized beauty experience is only in the testing phase, but the news is still exciting for beauty tutorial bingers everywhere.  


Virtual beauty try-on technology is all the buzz right now, with L'Oréal-owned beauty brands like NYX Professional Makeup, Maybelline New York and L'Oréal Paris already offering a similar feature on their websites. And as if that weren’t enough, L'Oréal also partnered with Amazon to allow users to either use their front-facing camera, upload a selfie or choose from a catalog of models with a similar skin tone to see what a particular lipstick shade would look like in real life. Gone are the days of having to guess whether that nude or bright red lippie is your perfect shade match.  


Read More:

Before These Products Are Gone for Good, Shop the Lancôme Phased Out Favorites Sale

Maybelline Is Using Facial Recognition Technology to Help You Find Your Perfect Foundation Match

6 Bright Lip Colors That Are Perfect for Spring and Summer



Let's Stay in Touch

Get our top stories straight to your inbox!