About Us

Inspire, empower and make all women see the value in beauty

We are driven by a commitment to create a platform where by all women can reach their ideal level of beauty. Whether she changes her look depending on her mood or is all about keeping it natural, she’s sure to find the beauty tips, tricks and products that work just for her. Our goal is to create a personalized, educational, and, most of all, fun of all, fun experience for all women who are looking to get their daily dose of beauty. We do so by caring deeply about the content we produce, obsessing over new products and by possessing insider access to industry experts and a behind-the-scenes look at some of our favorite beauty brands. We know that trends are important but we’re realistic.


 Beauty should be part of your life, it shouldn’t take over your life. So poke around, get comfortable and step into the world of beauty that we’ve created just for you!

meet the editors