Coastal Grandmother Makeup Is a Thing, and We're Obsessed With the Effortless Vibe

June 29, 2022
By: Ariel Wodarcyk | Makeup.com by L'Oréal

Maybelline New York Instant Age Rewind Instant Perfector 4-in-1 Glow Makeup 

The coastal grandmother look is all about minimal makeup with a dewy, lived-in finish. We love this four-in-one primer, concealer, highlighter and BB cream because it adds a light layer of coverage and luminosity while still letting your skin breathe.


YSL Beauty Nu Lip & Cheek Balmy Tint

Tints and balms are the name of the coastal grandmother game. They add a subtle rosiness that’s almost impossible to overdo and make any complexion look flushed from the sun. These lip and cheek tints from YSL are creamy, lightweight and hydrating, thanks to a decadent blend of shea butter, orange blossom and hyaluronic acid.

L'Oréal Paris Infallible Up to 24H Fresh Wear Soft Matte Bronzer

The coastal grandma aesthetic may look sun-kissed, but it shouldn’t involve sun damage. To warm up your skin sans UV rays, brush on a light dusting of this buttery powder bronzer. The matte formula comes in eight shades that will add depth to any skin tone.


Maybelline New York Express Brow Fast Sculpt Gel Brow Mascara

Instead of drawing on structured brows with a pomade or pencil, use this gel to naturally sculpt your arches. It tints the hairs and holds them in place all day for a look that’s effortlessly polished.


Lancôme Le 8 Hypnôse Mascara

This serum-infused mascara gives you full, fluffed-up lashes in just a few swipes. The plush formula is boosted by ingredients like shea butter and amino acids, which means your lashes will feel soft and conditioned, instead of flaky or crunchy.


L'Oréal Paris Glow Paradise Balm-in-Lipstick

Lush, hydrated lips with a touch of color are the cherry on top to the coastal grandma makeup look. These balms glide on for a smooth, nourished feeling and leave behind a wash of subtle pigment.

Saie Glowy Super Gel Lightweight Dewy Highlighter

For that just-got-off-the-boat glow, tap a little of this highlighter all over the high points of your face — the tops of your cheekbones, the center of your nose and along your brow bones. The gel format makes it long-lasting and seamless to blend.


Design: Juliana Campisi