Coastal Grandmother Makeup Is a Thing, and We're Obsessed With the Effortless VibeJune 29, 2022
If you’ve been on TikTok lately, you’ve probably heard of the coastal grandmother aesthetic. The term, which was originally coined by Lex Nicoleta, is all about breezy, comfortable yet sophisticated style (here’s her explainer). Think loose linen pants, cozy fisherman sweaters, oversize sun hats and easy-to-slip-on sandals.
Naturally, coastal grandmother makeup is just as effortlessly polished and low-key. We love it because it’s super easy to replicate for summer and can be achieved with minimal products. To get the look for yourself, keep reading.
The coastal grandmother look is all about minimal makeup with a dewy, lived-in finish. We love this four-in-one primer, concealer, highlighter and BB cream because it adds a light layer of coverage and luminosity while still letting your skin breathe.
The coastal grandma aesthetic may look sun-kissed, but it shouldn’t involve sun damage. To warm up your skin sans UV rays, brush on a light dusting of this buttery powder bronzer. The matte formula comes in eight shades that will add depth to any skin tone.
Instead of drawing on structured brows with a pomade or pencil, use this gel to naturally sculpt your arches. It tints the hairs and holds them in place all day for a look that’s effortlessly polished.
This serum-infused mascara gives you full, fluffed-up lashes in just a few swipes. The plush formula is boosted by ingredients like shea butter and amino acids, which means your lashes will feel soft and conditioned, instead of flaky or crunchy.
For that just-got-off-the-boat glow, tap a little of this highlighter all over the high points of your face — the tops of your cheekbones, the center of your nose and along your brow bones. The gel format makes it long-lasting and seamless to blend.
Design: Juliana Campisi