Coastal Grandmother Makeup Is a Thing, and We're Obsessed With the Effortless Vibe
June 29, 2022
If you’ve been on TikTok lately, you’ve probably heard of the coastal grandmother aesthetic. The term, which was originally coined by Lex Nicoleta, is all about breezy, comfortable yet sophisticated style (here’s her explainer). Think loose linen pants, cozy fisherman sweaters, oversize sun hats and easy-to-slip-on sandals.
Naturally, coastal grandmother makeup is just as effortlessly polished and low-key. We love it because it’s super easy to replicate for summer and can be achieved with minimal products. To get the look for yourself, keep reading.
Maybelline New York Instant Age Rewind Instant Perfector 4-in-1 Glow Makeup
The coastal grandmother look is all about minimal makeup with a dewy, lived-in finish. We love this four-in-one primer, concealer, highlighter and BB cream because it adds a light layer of coverage and luminosity while still letting your skin breathe.
YSL Beauty Nu Lip & Cheek Balmy Tint
Tints and balms are the name of the coastal grandmother game. They add a subtle rosiness that’s almost impossible to overdo and make any complexion look flushed from the sun. These lip and cheek tints from YSL are creamy, lightweight and hydrating, thanks to a decadent blend of shea butter, orange blossom and hyaluronic acid.
L'Oréal Paris Infallible Up to 24H Fresh Wear Soft Matte Bronzer
The coastal grandma aesthetic may look sun-kissed, but it shouldn’t involve sun damage. To warm up your skin sans UV rays, brush on a light dusting of this buttery powder bronzer. The matte formula comes in eight shades that will add depth to any skin tone.
Maybelline New York Express Brow Fast Sculpt Gel Brow Mascara
Instead of drawing on structured brows with a pomade or pencil, use this gel to naturally sculpt your arches. It tints the hairs and holds them in place all day for a look that’s effortlessly polished.
Lancôme Le 8 Hypnôse Mascara
This serum-infused mascara gives you full, fluffed-up lashes in just a few swipes. The plush formula is boosted by ingredients like shea butter and amino acids, which means your lashes will feel soft and conditioned, instead of flaky or crunchy.
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L'Oréal Paris Glow Paradise Balm-in-Lipstick
Lush, hydrated lips with a touch of color are the cherry on top to the coastal grandma makeup look. These balms glide on for a smooth, nourished feeling and leave behind a wash of subtle pigment.
Saie Glowy Super Gel Lightweight Dewy Highlighter
For that just-got-off-the-boat glow, tap a little of this highlighter all over the high points of your face — the tops of your cheekbones, the center of your nose and along your brow bones. The gel format makes it long-lasting and seamless to blend.
Design: Juliana Campisi
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