Your Guide to Makeup Expiration Dates

December 09, 2021 logo
By: | by L'Oréal
Your Ultimate Guide To Makeup Expiration Dates

As the saying goes, all good things must come to an end — and this includes your makeup. While it’s tempting to want to hang onto your favorite beauty buys until the very last drop, all products have a shelf life

Whether it’s your favorite mascara or a limited-edition eyeshadow palette, makeup is designed to last for a predetermined amount of time before it can start to lose efficacy and become a breeding ground for bacteria. To keep your makeup routine fresh and to avoid potential infections and irritation, keep reading for our handy guide to makeup expiration dates


Because of its liquid consistency and exposure to the air during use, mascara is more vulnerable to bacteria than other products. If it does get contaminated, it could lead to eye infections and irritation. To be safe, replace your mascara every three months. If you want to try a new formula, we’re currently loving the L’Oréal Paris Voluminous Noir Balm Mascara


Liquid eyeliners present the same concerns as mascara, so they should be replaced every three to six months. Eyeliner pencils, however, should last you up to two years. We recommend sharpening your pencil with each use to keep it fresh. 


For liquid foundations, it’s time to say goodbye if you notice any change in smell, texture or color. Most foundations should last you up to a year, but if you’re prone to acne, consider replacing yours every six months. 

Your Ultimate Guide To Makeup Expiration Dates

Lip Gloss 

Because of the liquid consistency, lip gloss needs to be replaced more often than lipstick. Swap yours out every 12 months, or even sooner if you see the formula start to separate or change. For a formula that helps to hydrate your lips rather than feeling sticky, try the Maybelline New York Lip Lifter Gloss.


The longevity of concealer depends on the consistency. Liquid concealers should be tossed after one year, but powder concealers are typically safe to use for up to two years. To figure out which texture will work best for your skin’s type and needs, check out our concealer guide

Nail Polish 

If you notice a change in color or a funky smell, it’s time to part ways with your polish. In general, nail polish should last you up to two years — some even have expiration dates on the back of the bottle. General separation is to be expected, though. Give the bottle a good shake and you should be good to go. 


Consider this beauty buy a long-term investment — lipstick can last up to two years. Just be sure to dispose of your lipstick if it becomes dry or changes color. If you can’t remember when you bought it or just want a color refresh we recommend the Valentino Beauty Rosso Valentino Refillable Lipstick

Powder, Blush, Bronzer and Eyeshadow 

With proper care — and with use of clean brushes — powder-based products can last for up to two years.

Photo: Chaunte Vaughn

Read more

Back to top