How to Choose the Best Makeup Primer for YouJune 30, 2022
Face primer is essential to any great makeup look — whether you’re rocking a full beat or just a few dabs of concealer. And while a great skincare routine can work wonders for making sure your makeup wears flawlessly throughout the day, primer is the real key to getting your makeup to perform the way it should. If you’re not familiar with makeup primers, let us give you a, um, primer.
Keep reading for everything you ever wanted to know about makeup primers, including which one is right for you and how to apply them for maximum benefits.
What Does a Makeup Primer Do?
Primers are sort of like insurance for your makeup. Although they often perform many jobs, like smoothing, concealing, protecting and prepping, their main role is to keep your makeup on longer and give your skin a smooth, flawless finish. Any fading, bleeding or blotchiness that can occur throughout the day can usually be prevented with the use of a little bit of primer under your foundation. Better yet, many primers now are also infused with SPF, so they help keep your skin protected from UV rays while lending radiance.
In addition to a face primer, eye primer is a must in any makeup routine. Think about it: What’s worse than creating a perfect masterpiece on your eyes, only to have it crease, fade or smudge just an hour or so later? Eye primer is quick and easy to swipe on and makes a world of difference in the pigment and longevity of your shadow. Our pick for an eye primer that creates a crease-free base and dries invisibly is the Urban Decay Eyeshadow Primer Potion.
Is a Makeup Primer Really Necessary?
It’s not, but it will enhance the longevity and pigmentation of your makeup. A primer can also provide benefits such as moisturization, skin smoothing, SPF, blurring pores, color correcting and more, depending on the formula you choose.
Types of Face Primers
Blurring primers — like the Valentino Beauty V-Lighter Face Base Primer and Highlighter — often use light-reflecting technology to create a soft-focus effect that airbrushes flaws, making them easier to cover. We also love the Maybelline New York Face Studio Master Prime Blur + Smooth, a drugstore beauty buy that holds up all day and, at less than $8, won’t break the bank.
These rainbow shades erase skin concerns by using the concept of the color wheel — where shades on the opposite side of the wheel cancel each other out — to craftily conceal your complexion issues. We recommend the YSL Beauty Nu Tone Corrector — the golden shade is our favorite for improving dullness and dark spots.
Anti-Aging PrimersAnti-aging primers have both protective and reparative qualities. Many feature skin-healthy ingredients — like the L’Oréal Paris Age Perfect Blurring Face Primer Infused with Serum — that work to improve skin texture and tone.
Illuminating PrimersOne surefire way to make your foundation look like skin and not makeup? Primers with illuminating properties like the NYX Professional Makeup High Glass Face Primer. Apply these formulas on bare skin, all over the face or on the high points of it (nose, brow bone, cheekbone and Cupid’s bow) to add life and dimension to your complexion. If you’re having a low-key day and don’t want to wear foundation, you can still use a highlighting primer to liven up your skin. If you’re willing to splurge a little we recommend the Giorgio Armani Beauty Luminous Silk Hydrating Primer, a holy grail face primer that works particularly well for dry skin.
Pore-Minimizing PrimersIf you’re sick of your pores dominating your face, try a pore-minimizing formula. These oily skin-savers blur pores to make them less noticeable. A bonus? They also mattify, so you can get rid of shine and greasiness in one swipe. We love the Maybelline New York Fit Me! Matte + Poreless Mattifying Primer for its lightweight feel, smooth finish, and broad spectrum SPF 20 protection.
Mattifying PrimersFor truly oily skin, we recommend a primer that’s downright mattifying, like the Milk Makeup Pore Eclipse Mattifying + Blurring Makeup Primer. It’s long-wearing, ultra lightweight, and gives skin that blurred, filtered effect.
Hydrating PrimersDry, dehydrated skin can make wearing foundation a challenge — it settles into rough patches and gives your complexion a flaky appearance. If that sounds like you, try the NYX Professional Makeup Plump Right Back Primer + Serum. It’s infused with hydrating ingredients like hyaluronic acid, vitamin E and vitamin B5 to keep skin looking glowy and refreshed all day.
How to Apply Face PrimerOnce you’ve found your ideal primer, it’s time to master the fine art of application. The first rule of primer? Always apply moisturizer before priming, as it makes your primer application smoother. Wait a few minutes after applying moisturizer before applying primer, then start in the center of the face and work your way out. Celebrity makeup artist Tim Quinn recommends applying primer with your fingertips or a sponge and avoiding the eye area. Once your primer is on, allow a few minutes for it to set before applying foundation.
Start with a cleansed and moisturized face. Apply sunscreen of your choosing, and then you’re ready for primer.
Squeeze out the primer on the back of your hand, mix it with your finger to warm up the product and then dab it all over your face.
Gently rub the primer in. Make sure to get every area and crevice of your face — from your cheeks, to around your nose, temples, forehead line and chin.
Once the primer absorbs, you’re ready to apply your foundation.