How to Choose (and Apply!) the Best Makeup Primer for You

April 27, 2022
Tembe Denton-Hurst
By: Tembe Denton-Hurst | Makeup.com by L'Oréal
Person applying primer to their hand

Face Primer is essential for any great makeup look — whether you’re rocking a full beat or just a few dabs of concealer. And while a great skincare routine can work wonders for making sure your makeup wears flawlessly throughout the day, primer is the real key to getting your makeup to perform the way it should. If you’re not familiar with makeup primers, let us give you a, um, primer. 


Keep reading for everything you ever wanted to know about makeup primers, including which one is right for you and how to apply them for maximum benefits.

What Does Primer Do?

Primers are sort of like insurance for your makeup. Although they often perform many jobs, like smoothing, concealing, protecting and prepping, their main role is to keep your makeup on longer and give your skin a smooth, flawless finish. Any fading, bleeding or blotchy behavior that can occur throughout the day can usually be prevented with the use of a little bit of primer under your foundation. Better yet, many primers now are also infused with SPF, so they help keep your skin protected from UV rays while lending radiance.

 

For application, try a priming brush like the NYX Professional Makeup High Glass Face Primer Brush that can help you evenly distribute the product all over the face. 


In addition to a face primer, eye primer is a must in any makeup routine. Think about it: What’s worse than creating a perfect masterpiece on your eyes, only to have it crease, fade or smudge just an hour or so later? Nothing. Eye primer is quick and easy to swipe on and makes a world of difference in the pigment and longevity of your shadow. Our pick for an eye primer that creates a crease-free base and dries invisibly is the Urban Decay Original Eyeshadow Primer Potion


Urban Decay Original Eyeshadow Primer Potion

Types of Face Primers

Blurring Primers

Blurring primers — like the Valentino Beauty V-Lighter Face Base Primer and Highlighter — often use light-reflecting technology to create a soft-focus effect that airbrushes out flaws, making them easier to cover. We also love the Maybelline New York Face Studio Master Prime Blur + Smooth, a drugstore beauty buy that holds up all day and, at less than $8, won’t break the bank.
Valentino Beauty V-Lighter Face Base Primer and Highlighter

Color Correcting Primers

These rainbow shades erase problems by using the concept of the color wheel — where shades on the opposite side of the wheel cancel each other out — to craftily conceal your complexion issues. We recommend the YSL Beauty Nu Tone Corrector — the green shade is our favorite for reducing the appearance of red tones.
YSL Beauty Nu Tone Corrector

Anti-Aging Primers

Anti-aging primers have both protective and reparative qualities. Many feature skin-healthy ingredients — like the L’Oréal Paris Age Perfect Blurring Face Primer Infused with Serum — that work to improve skin texture and tone.
L’Oréal Paris Age Perfect Blurring Face Primer Infused with Serum

Illuminating Primers

One surefire way to make your foundation look like skin and not makeup? Primers with illuminating properties like the NYX Professional Makeup High Glass Face Primer. Apply these formulas on bare skin, all over the face or on the high points of it (nose, brow bone, cheekbone and Cupid’s bow) to add life and dimension to your complexion. If you’re having a good face day and don’t want to wear foundation, you can still use a highlighting primer to liven up your skin. If you’re willing to splurge a little we recommend the Giorgio Armani Beauty Luminous Silk Hydrating Primer, a holy grail face primer that works particularly well for dry skin.
Giorgio Armani Beauty Luminous Silk Hydrating Primer

Pore-Minimizing Primers

If you’re sick of your pores dominating your face, try a pore-minimizing formula. These oily skin-savers blur pores to make them less noticeable. A bonus? They also mattify, so you can get rid of shine and greasiness in one swipe. We love the Maybelline New York Fit Me! Matte + Poreless Mattifying Primer for its lightweight feel, smooth finish, and broad spectrum SPF 20 protection.
Maybelline New York Fit Me! Matte + Poreless Mattifying Primer

Mattifying Primers

For truly oily babes, we recommend a primer that’s downright mattifying, like the IT Cosmetics Your Skin But Better Oil-Free Primer. It’s long-wearing, ultra lightweight, and gives skin that blurred, filtered effect.
IT Cosmetics Your Skin But Better Oil-Free Primer

Hydrating Primers

Dry, dehydrated skin can make wearing foundation a challenge — it settles into rough patches and gives your complexion a flaky appearance. If that sounds like you, try the Urban Decay All Nighter Face Primer which hydrates skin for eight hours.
Urban Decay All Nighter Face Primer

How to Apply Face Primer

Once you’ve found your ideal primer, you need to master the fine art of application. The first rule of primer? Always apply moisturizer before priming, as it makes your primer application smoother. Wait a few minutes after applying moisturizer before applying primer, then start in the center of the face and work your way out. Giorgio Armani celebrity makeup artist Tim Quinn recommends applying primer with your fingertips or a sponge and avoiding the eye area. Once your primer is on, allow a few minutes for it to set before applying foundation.
  • STEP 1:

    Start with a cleansed and moisturized face. Apply sunscreen of your choosing, and then you’re ready for primer.

  • STEP 2:

    Squeeze out the primer on the back of your hand, mix it with your finger to warm up the product and then dab it all over your face.

  • STEP 3:

    Gently rub the primer in. Make sure to get every area and crevice of your face — from your cheeks, to around your nose, temples, forehead line and chin.

  • STEP 4:

    Once the primer absorbs, you’re ready to apply your foundation.


Photographer: Chaunte Vaughn

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