Mascara is the beauty essential that nearly everyone can agree on. Long lashes are coveted by beauty junkies big and small, experienced and just starting out. It’s like we’re born wanting long lashes — or maybe it’s all the Disney princesses. Either way, we’ve all been tricked into thinking that camel-length lashes are the goal, and anything less is falling short of our true potential. While all mascaras are not created equal, you don’t have to shell out lots of money to achieve long, full lashes. Some of the best mascaras on the market can be found at your local drugstore — often for less than a latte or two.