Marisa Petrarca Oct 9, 2017

Gigi Hadid is #makeupgoals practically every time she steps outside, and now her makeup looks will officially be more achievable thanks to her new collaboration with Maybelline. In less than two weeks, you’ll finally be able to pick up affordable, Gigi-approved beauty products at your nearest drugstore. The model’s Insta-story teased a sneak peek of several neutral lipsticks, colorful eyeliner and a large eyeshadow palette.

Maybelline is no newbie to badass celebrity collaborations, as the brand recently partnered with beauty blogger Shayla Mitchell to create extensions of the fan favorite Colossal Big Shot Mascara and the City Mini Palette. But this time around, Maybelline is taking it a step further: Gigi Hadid personally helped create a full line of makeup products that answer all of our makeup prayers. In Gigi’s Instagram announcement, she captioned her photo, “a year in the making” — proving that a makeup line this good doesn’t just happen overnight.

Thankfully, a Gigi x Maybelline countdown also exists to keep you on your toes. And if that’s not your style, mark October 21 on your calendar right now.



A post shared by Maybelline New York (@maybelline) on



About the Author:Marisa is an assistant beauty editor at where she's responsible for creating content that inspires, informs and influences readers. She's obsessed with trying new beauty products, hoards a crazy amount of lipstick and her second love (besides makeup) is food. Her work has also appeared in Domino Magazine, StyleCaster, Guest of a Guest and Jeannine Morris Media.

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