This is Not a Drill: Chiara Ferragni Just Became Lancôme’s Newest Muse

By: Alanna Martine Kilkeary | by L'Oréal
This is Not a Drill: Chiara Ferragni Just Became Lancôme’s Newest Muse

When you think of Lancôme, what comes to mind? To us, the elegant beauty brand signifies happiness, sheer will and modernity — all qualities that each and every Lancôme product embodies. When we think of these values, a particular fashion influencer also comes to mind — a blonde, Italian-bred girlboss who always stood out from the crowd: Chiara Ferragni. So it makes perfect sense that Lancôme just named her their latest muse and collaborator.

Ferragni started off as an Italian law student from Cremona, but in 2009 her lifestyle and fashion blog, The Blonde Salad, gained momentum and she soon traded in her judicial scale for (many) pairs of Manolo’s. As her blog and follower account grew, Ferragni launched The Chiara Ferragni Collection, which starred eccentric, fashion forward shoes featuring her signature black eyelash logo. Today, she boasts a whopping 11.8 million followers on Instagram, where she shares moments from her everyday life in LA and behind the scenes at The Blonde Salad.

Her vision and journey wouldn’t be complete without her stye and values, and we simply can’t think of anyone better to collab with Lancôme.

“I’m so excited with this unique collaboration with Lancôme. I have been a fan of the brand since I was a young girl in Cremona,” Ferragni expressed about the partnership. “The perfume, Trésor, has been the scent of my teenager years. I respect and share the values and the history of the brand. Her beauty ideal is an invitation to happiness and self-realization that it also my mantra. I am proud through my ventures and influence, Lancôme entrusted me with this role of Muse.”

Needless to say, we can’t wait to see what to see what Ferragni has up her stylish sleeves with Lancôme, and our minds are already reeling at the Instagrams to come.

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