Why We’re Stocking Up On L’Oréal Paris Lash Paradise Mascara Right Now

When you find a drugstore makeup product that’s better than anything you’ve ever tried before, you don’t let it go — in fact, you should buy at least five (and one for good luck). As beauty editors, we have the opportunity to try both drugstore products and the luxe ones to discover the good, the bad and the best. Sometimes, we’re lucky enough to find drugstore makeup products that rival the high-end, expensive ones. And some of our favorites include Maybelline SuperStay Matte Ink Liquid Lipstick, NYX Professional Makeup High Definition Finishing Powder and the cult-fave mascara we’re celebrating today: L'Oréal Paris Lash Paradise Mascara.

According to L’Oréal Paris, one tube of this mascara sells every five seconds — and we’re not entirely surprised by the statistic because it’s that good. To celebrate one year of success, they even released a special glitter tube — so the time to stock up is now.

Ahead, find out why makeup.com editors love it, too.

Alanna, Assistant Beauty Editor

Lash Paradise is one of my favorite mascaras because it gives me the precise amount of volume and length I need. It goes on smooth and actually does something to my lashes, enhancing their natural curve and adding major dimension.

Tembe, Assistant Beauty Editor

Lash paradise is legit my holy grail mascara. One coat is enough to give me voluminous, separated lashes and make me look like I woke up like this. I’m obsessed!

Marisa, Assistant Beauty Editor

I’ve tried an unspeakable number of drugstore mascaras in the past year, and few compare to L'Oréal Paris Lash Paradise Mascara. My biggest mascara peeve is clumping, and this formula won’t do that. Instead, it glides right on to give me instant volume and length. You can apply on a few coats for drama without things getting messy.

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Dawn, Editorial Director

I want my lashes to look full and fluffy but never clumpy. I have enough length on my own (#blessed) but definitely need more volume. Lash Paradise does all that and more. It plumps up my lashes and can be layered for lots of drama.

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