NYX PROFESSIONAL MAKEUP Brought Their New “Love You So Mochi” Collection to Life at the IMATS

The L.A. IMATS were held this past weekend and NYX Professional Makeup was there to participate in all of the fun!

The IMATS (or, International Makeup Artist Trade Show) is the first-ever makeup artist show in Los Angeles. It began in 1997 and is such a cool way for you to learn from and network with thousands of makeup artists who work in the film, tv, fashion, and red carpet industries!

NYX Professional Makeup was at the event offering pro discounts, free brush engravings, live demos, one-one- makeup consultations, and so much more! The brand also had award-winning L.A. based makeup artist, photographer, and educator Jordan Liberty there who shared his trade secrets and brought the new Love You So Mochi collection to life!

This new collection is inspired by NYX Professional Makeup’s favourite Japanese treat: mochi! The range is full of pretty pastels and pops of colour that are squishy to the touch, and totally lust-worthy. Included in this collection are2 different eyeshadow palettes, each with 10 pigmented shades, and2 highlighting palettes. Also featured: the brand’s latest lip innovation, Powder Puff Lippie, which comes in 8 beautiful shades with a cushion applicator, allowing you to achieve that powdery-soft, just-kissed look!

These latest items are perfect for the winter-to-spring transition. You’ll love the fun colours and high quality textures!

Have you picked up anything from the Love You So Mochi or Powder Puff Lippie collection yet?

@sandrarclemente from Spain

left @leighdickson from Canada, right @jordanhanz from US