This New Oil-Free Primer Is Basically a Magnet for Your Makeup

By: Marisa Petrarca | by L'Oréal
This New Oil-Free Primer Is Basically a Magnet for Your Makeup

As devoted IT Cosmetics fans who’ve watched the brand grow since day one, we’ve seen a lot of incredible products come to life like Superhero Mascara, Bye Bye Under Eye and Your Skin But Better CC+ Cream with SPF 50+ — just to name a few. Today, the brand announced the birth of a brand-new product worth freaking out over: Your Skin But Better Oil-Free Makeup Primer. From the initial looks of it on social media, it’s a must-have — especially if you’re one to wear your makeup for long periods of time.

IT Cosmetics has done makeup primers before. In fact, we’re big into their pore-erasing Bye Bye Pores Primer and Feel the Moment Hydrating Primer Serum when our skin is in need of an extra dose of moisture. hat makes this newbie stand out from the rest is its ability to extend the wear of your makeup from the wee hours of the morning through the entire day (whatever that looks like for you) thanks to some serious grip power.  IT Cosmetics is so confident in its ability that it deems it a “magnet for your makeup” — we’re into this idea.  

One of the best things about IT Cosmetics as a brand is that their makeup products double as a skin-care product, too. For example, Your Skin But Better Oil-Free Primer will also hydrate your skin and make your pores look smaller over a period of continued use. If you haven’t sprinted out the door already or submitted your order via the Internet, this is your cue.


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