10 Romantic Pastel Makeup Looks We’re Swooning Over This Summer

July 18, 2023
By: Ariel Wodarcyk | Makeup.com by L'Oréal

From mermaidcore makeup to face gems, there are so many beauty trends we’re loving right now. Topping the list, though, is pastel makeup: eyelids accented with washes of baby blue eyeshadow, inner corners traced with shimmery lavender, and lots of pale pink blush. The pastel makeup look is a much softer way to add color to your face, and it makes for a dreamy, romantic look. Here, we’re sharing all the inspo you need to try out the trend for yourself.

Pastel Pink Makeup Look

Play with shades of bubblegum and baby pink with this delicate, ethereal look. Plenty of blush and a pink inner corner highlight are both musts — we recommend reaching for the Lancôme Blush Subtil in Blushing Tresor and for eyeshadow, the L'Oréal Paris Colour Riche Monos Eyeshadow in Mademoiselle Pink

Multicolored Pastel Makeup Look

Fully embrace the pastel trend with this soft yet bold multicolored eye. Creator Emani Irvine used powder shadows here, but you could also use the NYX Professional Makeup Jumbo Eye Pencils in alternating pastel shades to recreate this look. 

Glittery Pastel Makeup Look

Anchor glittery pastel eyes with a scattering of face gems and a high-shine, iridescent lip. For eyeshadow, Urban Decay 24/7 Moondust Glitter Eyeshadow in Glitter Rock, a multidimensional pink, is a perfect match.

Pastel Highlighter Makeup Look

For a subtle yet eye-catching pop of color every time your face catches the light, try applying a lavender-flecked highlighter to the tops of cheekbones. The Maybelline New York FaceStudio Master Holographic Prismatic Highlighter in Purple is a stunning choice that will run you less than $10. 

Pastel Green Makeup Look

If classic looks are your go-to, do a single shade of subdued lime on eyes instead of multiple makeup hues. Try the Urban Decay 24/7 Eyeshadow in Freak on your lids and be sure to buff out the edges with a fluffy eyeshadow brush.

Pastel Watercolor Makeup Look

Summer makeup looks don’t always have to be fiery: Try pink and purple ombré for a mermaid-like watercolor look The NUDESTIX Heaven & Earth 7 Piece Kit features the perfect pastel shadow sticks to recreate what you see here.

Pastel Yellow Makeup Look

This beautiful pastel makeup look is equal parts editorial and wearable. A pop of blue eyeliner adds just the right amount of contrast against the chartreuse eyeshadow (try the NYX Professional Makeup Ultimate Color Palette in I Know That's Bright for both hues), and the bright lip rounds out the look.

Pastel Blue Makeup Look

Pops of pastel in the inner corners of eyes are trending. Put a unique spin on the look by blending it out a bit into your lid, too. Finish with smoked out liner for a little drama. The ColourPop Blue Moon Eyeshadow Palette has all the colors you need.

Graphic Pastel Makeup Look

Graphic eyeliner is not only on-trend, it’s a great way to get ultra-creative with your makeup. For the ultimate summer makeup look, replace dark eyeliner with pastel shades. We recommend the pastels from the NYX Professional Makeup Vivid Brights Colored Liquid Eyeliner collection.

Icy Pastel Makeup Look

If playing with color is a bit outside of your comfort zone, dip your toes into  pastel makeup with an icy blue instead. Light and bright without being too bold, it also gives off a Y2K vibe. Ice your lids with the Valentino Beauty Dreamdust Glitter Eyeshadow in Skydust.

(Photographer: Chaunte Vaughn )