Strawberry Girl Makeup Is the Sweetest Trend of Summer 2023

August 09, 2023
By: Ariel Wodarcyk | by L'Oréal

This summer, we’ve seen countless trends dominate our TikTok and Instagram feeds, from mermaidcore makeup to blueberry milk manicures. Now, strawberry girl makeup is the newest (and sweetest) celeb-inspired beauty trend to grace our radar. A combination of bright blush, a subtle cat-eye, flushed lips and soft freckles, the beauty of strawberry girl makeup lies in its versatility. It’s natural enough to wear to a summer picnic or beach trip, flirty enough for a date with a late summer romance and toned-down enough for a regular day at work. Below, find out how to try the strawberry girl makeup look yourself, with plenty of inspo to follow.

How to Get Strawberry Girl Makeup

Step 1: Build a Glowy Base

Strawberry girl makeup is all about flushed, glowy skin, so we recommend applying a lightweight skin tint and spot-concealing as you see fit. Try the Maybelline New York SuperStay 24H Skin Tint + Vitamin C, a glowy formula with light, breathable coverage and impressive lasting power. The Valentino Beauty Very Valentino Concealer blends in seamlessly on top and adds an extra layer of coverage.

Step 2: Try a Multipurpose Lip and Cheek Product

Bold blush isn’t new — in fact, we’ve been reaching for statement-making blush hues all year. The strawberry girl makeup trend ups the ante, though, with a matching shade on the lips and cheeks. For the most cohesive-looking flush, reach for a product that works for both, like the YSL Beauty NU Lip & Cheek Balmy Tint in Flush.

Step 3: Draw a Subtle Wing

Strawberry girl makeup calls for a wing that’s soft and subtle — think kitten eyeliner rather than a classic cat-eye. To create the look, draw a wing using a brown eyeliner or eyeshadow on a pointed brush, extending the color just past the outer corners of your eyes. The Maybelline New York Hyper Easy Brush Tip Liquid Liner in Pitch Brown is our go-to brown liquid eyeliner. For the most natural effect, you can finish your eye makeup with a brown mascara rather than black. 

Step 4: Add or Enhance Your Freckles

Whether you’re letting your natural freckles peek through from under your glowy base or you’re drawing them on from scratch, it never hurts to add a few more on your nose and cheeks. There are plenty of ways to draw faux freckles, but we find it easiest to dot them on with either a specific freckle makeup tool, like Freck Beauty The Original Freckle, or an easy-to-blend eyebrow pencil. 

Strawberry Girl Makeup Inspiration

Photo: @therudiberry,
(Visual Designer: Juliana Campisi )