10 Instagram Beauty Accounts to Follow for Makeup Inspiration

October 27, 2021
Ariel Wodarcyk
By: Ariel Wodarcyk | Makeup.com by L'Oréal
10 Beauty Instagram Accounts to Follow

Have you found yourself stuck in a beauty rut, unsure how to change up your makeup routine or switch up your hairstyle? We’ve been there. These are the Instagram influencer accounts that inspired us and hopefully will inspire you to dust off your favorite palettes and start experimenting with beauty again.


If you love vintage makeup and all things Old Hollywood, you need to follow Maybelline New York global makeup artist Erin Parsons. Not only does she have one of the most impressive vintage makeup collections we’ve ever seen, but she also posts a mix of makeup tutorials inspired by modern-day celebrities (think Gigi Hadid’s sky blue eye makeup at the Met Gala) and ‘50s screen stars. 


UK-based beauty influencer Shavonté Dill is a master at unexpected color combinations and placements — just look at this blue lip and graphic eyeliner combo. You can recreate her vivid makeup looks and hairstyles by following her YouTube channel.

person with blue hair wearing graphic eye makeup and blue lipstick


Mei Pang has a way of putting an editorial spin on every look, whether she’s faking bleached brows or painting on basic black liner in a mesmerizing swirl pattern. 


If “soft glam” had a spokesperson, it would be Dana Renée. From warm smoky eyes to subtle shimmers with fluttery false lashes, she adds a touch of glam to every look on her feed. Find her tutorial for a fall-inspired halo eye here. 


Sable Yong is a beauty writer and the host of Smell Ya Later, a podcast dedicated to talking about perfumes. Her personal account is chock full of insider fragrance, skincare and makeup recommendations. Below, find her step-by-step winged liner tutorial.

person with black and blonde hair wearing winged eyeliner


Need some graphic liner inspo? Take a scroll through Lana’s profile. She makes even the most complex linework look easy and thinks up some seriously cool color combinations, including this sherbert-inspired look.


Colorful hair inspo abounds on Raschelle Smith Clare’s Instagram page. She’s a whiz at customizing wigs into all sorts of trendy styles, and she posts equally stunning makeup tutorials.


If gorgeous flatlays and luxury beauty items are your thing, you’ll love Sandy’s account. Her chic, minimalist aesthetic is soothing and may be the jumpstart you need to re-organize your own makeup collection.

clear makeup bag with makeup products inside


Calling everyone with hooded lids: Alexandra Anele will be your new go-to. She has plenty of in-depth tutorials on Instagram and YouTube that demonstrate how even the tiniest of tweaks, like changing the placement of your false eyelashes, can drastically change your look. 


Brit’s bold, colorful looks are the perfect wake-up call to your Instagram feed. You can recreate her 2000s-inspired blue smoky eye by following this tutorial

Photo: @shavonte_dill, @sabletoothtigre, @fromsandyxo

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