Drugstore makeup has a special place in our hearts — mainly because it’s effective and cheap. And cheap is good when it comes to makeup, because who wants to buy only one Soft Matte Lip Cream? If you answered yes, you’re probably one of those people who has self control and doesn’t leap at the mention of a new eyeshadow palette. For the rest of us — those who obsessively stalk brand Instagrams and lurk in the halls of MakeupAddiction — drugstore makeup is essential to a growing beauty stash.
With that in mind, we’ve rounded up our favorite drugstore beauty buys under $15 — peep our picks ahead:
You’ve probably heard about this mascara once or twice. It’s a holy grail for beauty junkies and editors alike and is great for getting voluminous, separated lashes. We like to keep a few on hand, and at $10 a tube you can afford two.
Beauty sponges have completely shaken up the makeup game, and now we wonder how we ever managed without them. Want an affordable and effective option? Try the Real Techniques sponge, a versatile tool that creates a smooth, blended finish. It’s ideal for applying liquid foundation, and with a flat edge on one side it’s perfect for contouring and concealing too.
What we love most about the NYX Total Drop Foundation is that it’s pretty much your sheer, summer foundation and full-glam look all in one. The key to this product is buildable coverage, so you can rock a full face one day and a light beat the next. It’s currently available in 30 shades, but can be mixed and matched to create a customized color that’s perfect for you.
With a great formula and ever-expanding shade range, Fit Me Matte + Poreless is a mainstay on the drugstore must-have list. It minimizes shine, dries down matte and gives skin a flawless, poreless finish. Hands down, it’s the best $8 foundation you’ll find.
If you struggle with dark circles or discoloration underneath the eyes (and everywhere else, really) then the Age Rewind Concealer is worth a go. It makes your under eye look like you’re well rested and refreshed (even if you’re functioning on a few hours of sleep) and feels lightweight on the skin.
A thin brow pencil is a must-have for thick and thin-browed babes alike. Perfect for creating thin, hair-like strokes, it will make filling in your brows a breeze. Try the NYX Micro Brow Pencil, an affordable and effective beauty bag staple.
A cult favorite, this lippie glides on smoothly, evenly and wears comfortably through the day. Available in endless colors (and now a metallic finish!), you’re bound to find one (or two) you’ll love. Our faves include Cannes, Abu Dhabi and Berlin, taupe-y brown shades that look great on pretty much everyone.
If you need something that will stand up to eating, drinking, crying and even brushing your teeth, the Maybelline Superstay Matte Ink is essential. It’s one of the few true mattes that doesn’t feel uncomfortable and lasts through nearly everything you put it through. Trust us, once you try it you’ll want one in every shade.
Great lippies aren’t always easy to come by, but Lip Lingerie definitely makes the list. Available in an assortment of rich, nude hues and muted neutrals, these are lipsticks you’ll reach for everyday. These dry down to a comfortable matte and hold up throughout the day. Try one, you’ll never be the same.