I would be lying if I said I didn’t get a great deal of my beauty inspiration from my favorite influencers like Madison Murrell, Cara Santana and Adyel Juergensen. Between discovering their unique techniques, learning about their must-have products and admiring what makes them all so special, they’ve all become my friends — even though they don’t know who I am. (I’ll also shamelessly admit that all my Instagram post notifications are for these people.)
So when I heard that Sally Beauty (of the famed beauty supply store) unveiled a makeup line that was created and designed by eight popular beauty influencers, I got super excited — mostly because influencer-made products mean they’re going to be super on trend and Instagrammable. If every one of our favorite influencers created a product that was unique to them, the world would be a whole lot better.
The makeup collection features products created by influencers based on their makeup faves and individual style, like the Glitter & Go Lip Pigment by Wesley Benjamin Carter, Ink Addict Liner Pen by Ashley Mitchell and The Filter Highlighting Liquid by Raven Elyse.
Col-lab beauty is now available online on the Col-lab Makeup site and can be found in stores in November.
Hero image via Col-lab Makeup