Maybelline may have just dropped the mic with their newest collab. Partnering with beauty blogger Shayla Mitchell, they’ve released their first ever influencer product collection. The mini line includes shade extensions of the fan favorite Colossal Big Shot Mascara and a new City Mini Palette. This collection is a true collaboration, with each shade and product hand selected by Shayla herself.
The mascara will be available in three new shades: Poppin’ Purple, Boomin’ in Blue and Baddest Black. Why those shades? According to Shayla: Purple is her favorite color, blue makes anyone’s eyes pop (it brings out the yellow tones in hers), and black was an obvious addition for an extra rich and intense effect. For the City Mini palette, she had one goal in mind (which she shared with Refinery29): colors that flattered as many people as possible. The 6-shadow palette includes deep neutrals, golds and a shimmery mauve with pink undertones. In Shayla’s words: “It’s hot.”
The limited edition collection will be available for pre-sale on August 11 at ulta.com and in-stores nationwide beginning September 2017.
See the full collection below: