Photo: Maybelline

Take a walk through the makeup aisle at your local drugstore and you’ll probably discover a ton of long-lasting beauty essentials that’ll survie your roughest day (and night) on the town. But what about products that come off in a breeze (that is, when you want them to)? The latter isn’t as easy to find, so hit the pause button before you apply that waterproof mascara because there’s a new formula on the market that you might prefer just a little bit more: Maybelline Snapscara. It’s designed to “go on and come off in a snap,” because, let’s face it, our beauty routine doesn’t have to be so difficult.

If clump-free volume is your goal, you’ve found your match. Simply remove your mascara at the end of the day with just warm water or makeup cleanser by pressing with a cotton round, holding for a few seconds and then swiping all of your product away. Racoon eyes aren’t a thing here and we have Maybelline to thank for such a godsend — it seriously comes off as clean as it applies.

Snapscara comes in four shades: Pitch Black, Ultra Violet, Black Cherry and Deja Blue. It’s so affordable ($5.99) that you can probably add more than one to your cart. And thankfully, you don’t have to wait long to do so, either. Snapscara’s available for purchase starting October 20 and you can pre-order yours right now on Amazon. Let the countdown to slick lashes begin — we guarantee you’ll be hooked.

View this post on Instagram

The best part about the new #SNAPSCARA? It goes on and comes off in a snap. This is our first ever easy-on, easy-off formula, so you won't spend any extra time tugging at your lashes in the morning or scrubbing off your mascara at night. Check out our stories today to find out more!

A post shared by Maybelline New York (@maybelline) on

Read More:

Disney Fanatics: We Found the Perfect Halloween Makeup Look for You

I Recreated a Top-Performing Galaxy Halloween Look from Pinterest — And I’m Never Taking It Off

The Macy’s 10 Days of Glam Sale is the Black Friday Prelude We’ve Been Waiting For


Let's Stay in Touch

Get our top stories straight to your inbox!