OK, seriously think about this one: You can choose one cool, new beauty tool for free — what would be it be? You’ve seen TV commercials for products that claim to change the lives of many, and there’s an endless selection of beauty tools at Ulta practically screaming for your attention. But as far as what’s really, truly worth your hard-earned funds, it all comes down to practicality. Ahead, our beauty editors share the beauty tools they can’t live without and why.

Ahead, discover the one beauty tool each of our editors can’t live without.

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