Update: NYX Professional Makeup Can’t Stop Won’t Stop Foundation and Can’t Stop Won’t Stop Matte Primer are currently available on nyxcosmetics.com and ulta.com! And you can pick them up in stores starting August 20.
Attention makeup lovers far and wide: We’re coming at you live with major news from NYX Professional Makeup. The drugstore brand just announced via Instagram that they’re launching a brand-new, full-coverage matte-finish foundation named Can’t Stop Won’t Stop. NYX worked with beauty vlogger Alissa Ashley to formulate an inclusive, 45-shade foundation range that is causing the beauty world to freak out — rightfully so. It’s formulated for 24-hour wear, and Alissa tells Allure the lightweight foundation can be layered to achieve either a natural or glam look, perfect for every occasion.
In an Instagram caption, Alissa writes, “to think that my first time ever working with NYX was as a model in a foundation campaign to now helping them with a foundation shade range which you guys know I’m so passionate about has me wanting to cry. Talk about full circle. I’m so happy and I can’t wait for you guys to try it!”
To discover your perfect shade match, be sure to check out the brand's Foundation Finder, which will amaze you with its accuracy. Can’t Stop Won’t Stop Foundation will cost $15 and will officially launch online, at NYX stores and at Ulta on August 16. We also heard that Can’t Stop Won’t Stop Primer is launching — to help you perfectly nail your complexion routine.