Attention makeup lovers far and wide: We’re coming at you live with major news from NYX Professional Makeup. The drugstore brand just announced via Instagram that they’re launching a brand-new, full-coverage matte-finish foundation named Can’t Stop Won’t Stop. NYX worked with beauty vlogger Alissa Ashley to formulate an inclusive, 45-shade foundation range that is causing the beauty world to freak out — rightfully so. It’s formulated for 24-hour wear, and Alissa tells Allure the lightweight foundation can be layered to achieve either a natural or glam look, perfect for every occasion.
In an Instagram caption, Alissa writes, “to think that my first time ever working with NYX was as a model in a foundation campaign to now helping them with a foundation shade range which you guys know I’m so passionate about has me wanting to cry. Talk about full circle. I’m so happy and I can’t wait for you guys to try it!”
Can’t Stop Won’t Stop Foundation will cost $15 and will officially launch online, at NYX stores and at Ulta on August 16. We also heard that Can’t Stop Won’t Stop Primer is launching — to help you perfectly nail your complexion routine.
About the Author:Marisa is an assistant beauty editor at Makeup.com where she's responsible for creating content that inspires, informs and influences readers. She's obsessed with trying new beauty products, hoards a crazy amount of lipstick and her second love (besides makeup) is food. Her work has also appeared in Domino Magazine, StyleCaster, Guest of a Guest and Jeannine Morris Media.