Switching out your lash products every couple of months is a ritual everyone should practice — but the challenge here actually lies in trying a new mascara or lash tool every time. If it’s about that time for you to change up the formula you’re using and you’re feeling like you want to drop that lash curler for a bit, NYX Professional Makeup is making your decision a whole lot easier with the launch of the new On the Rise Liftscara.  


 
 
 
 
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THAT APPLICATOR THO 👀💕 Who's tried our NEW On The Rise Volume Liftscara? 🙌 Available exclusively at @ultabeauty & #NYXProfessionalMakeup stores ✨ || #nyxcosmetics #crueltyfreebeauty #veganformula

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The On the Rise formula literally *lifts* your lashes with each use with its easy-to use hourglass-shaped brush. It also comes in a matte black shade that coats the lashes with a ton of pigment every time — making it the high-drama mascara you’re going to want to reach for anytime you’re looking for a major eye makeup boost. In fact, in a clinical study, 95% of participants actually saw increased volume and 94% saw instant lift, which is a tell-tale sign of On the Rise’s ability to really transform a natural lash fringe. 


Better yet, On the Rise is aptly called a ‘liftscara’ because it simply leaves you with that fluffy, curled finish you can usually only get with a proper eyelash curler (or lash lift) — allowing you to skip the extra step if you want. One less step in our already-packed makeup routine? Yes, please!  


You can purchase On The Rise on nyxcosmetics.com, in store or at Ulta.com


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