You know it’s time to start getting suspicious about what Urban Decay is up to when you haven’t heard from the brand in a *whole* two weeks. When that happens, you know they’re up to something big — like brand-new eyeshadow palette big. Whether we manifested this idea into reality or Urban Decay has had this planned for months now, this is very much happening right now — in the form of the coming-soon Urban Decay Born to Run eyeshadow palette.
The massive, travel-inspired palette (we love the name Born To Run, don’t you?) includes 21 shades (19 of which are totally new to Urban Decay!) with different finishes like mattes and shimmers. The hard-cased packaging is covered in travel-inspired photos — and it’s different than the traditional edgy feel from Urban Decay. It may be new for them, but we’re into it.
The best thing about the palette is that the shades will work all year-round and wherever your travels take you. Some shades we can’t take our eyes off of include a matte dusty rose shade named Still Shot, a shimmer charcoal shade named Drift and a gorgeous sea-green shimmer color named Big Sky. Study the photo below to scout out your faves.
Wait patiently (and maybe wait to book your next summer vacation) because Born To Run will be widely available in July. In the meantime, be sure to follow us on social for updates and most importantly, swatches.
About the Author:Marisa is an assistant beauty editor at Makeup.com where she's responsible for creating content that inspires, informs and influences readers. She's obsessed with trying new beauty products, hoards a crazy amount of lipstick and her second love (besides makeup) is food. Her work has also appeared in Domino Magazine, StyleCaster, Guest of a Guest and Jeannine Morris Media.