The M Crowd Is Here! These Are the Influencers You’re Going to Fall in Love With

January 16, 2018
Marisa Petrarca
By: Marisa Petrarca | by L'Oréal
person wearing pink eyeshadow, pink lipstick, and cat-ear headband

Beauty influencers play a major role in fueling our makeup addiction and product hoarding tendencies. They keep us updated on what’s trending and walk us through the steps to get the makeup looks we dream about. Needless to say, navigating the world of beauty would be a scary place without them, which is why we’ve officially launched a partnership with our favorite, trusty ‘gals to create exclusive content for — for you.

For you, that means you can rely on the M Crowd to create new, monthly makeup tutorials to help you recreate popular looks like a holographic eye or a glossy lid. The team will also keep you updated on important beauty-related tips and tricks, like what eyebrow shapes are in for 2018, how to cover up unavoidable winter redness and why you should pair your cat-eye liner with powder for a seamless finish.

The M Crowd is made up of six makeup-obsessed women who we think you’ll love as much as we do:


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Heidi Guttenberg

Julia Salvia

Lonyea Maiden


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Madison Murrell


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Miranda Mendelson

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