Happy October! Now that we’ve *officially* made it fall, it’s about time we become active participants of the month ahead instead of waiting for the night of October 31 to roll along. At the very least, that means watching every one of the best fall makeup tutorials on YouTube, scoping through Reddit for the coolest pre-Halloween makeup looks (bat eyeliner, anyone?) and shopping the latest and greatest launches to hit Ulta Beauty — assuming you didn’t spend all your money at Ulta last month.
Click through to learn more about all of the Ulta newness we’re adding to our cart this month.