Photo: Prose
Fact: finding a hair brand that seriously works for your hair can be a struggle. There’s rarely a one-size-fits-all formula and few hair types are totally the same. So it goes without question that the beauty world is in need of a good amount of personalized hair brands suitable for every hair type: straight, kinky, thick, thin and everything in between. Ahead, we rounded up five brands that want to help you establish a custom hair care routine. Meet your match.

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