Alert the masses: A new Urban Decay lip product is on its way, and it’s different from anything we’ve ever seen. It’s not new shades of Vice Lipstick or Hi-Fi Shine Lipgloss (though we wouldn’t be mad about that), rather, it’s a totally new, innovative product we need in our hands, on our lips and potentially on our cheeks immediately. Behold, Urban Decay Lo-Fi Lip Mousse, a weightless, waterproof lippie that’ll help you bring your ideal “perfectly undone” lip look to life.
The lip mousse will come in eight highly-pigmented shades ranging from a light pink named Halo to a deep berry named Noise. Even if you pick up the darkest shade, these lip mousses are versatile enough you can still achieve a casual lip look for beach days, travel or brunch. For a sheer look, tap the product onto your lips with your finger, and for full coverage, use the included pop-out applicator. No matter how much you build the product, it’ll leave you with a velvety, soft finish that feels like you’re wearing nothing at all.
And if you’re all about multipurpose makeup, we have a feeling you’ll be able to use this lippie as a long-lasting cheek stain, too — thanks to a recent IG post by Urban Decay. You’ll see that their cheeks match their lips, and it’s a look we’re into and ready to covet immediately. Thankfully, we don’t have to wait too long! Lo-Fi Lip Mousse will officially be available on UrbanDecay.com on July 13, online at Ulta Beauty and Sephora starting July 19 and in stores July 27. They’ll cost $26 each, and we have a feeling you’ll hit pan by the end of the summer.
About the Author:Marisa is an assistant beauty editor at Makeup.com where she's responsible for creating content that inspires, informs and influences readers. She's obsessed with trying new beauty products, hoards a crazy amount of lipstick and her second love (besides makeup) is food. Her work has also appeared in Domino Magazine, StyleCaster, Guest of a Guest and Jeannine Morris Media.