Unless you live and breathe eye makeup, you might not be convinced about how important eyeshadow primer is to any makeup look. Truth be told, it can actually make or break an entire eye look. “To me, a good primer makes your life easier,” says Wende Zomnir, Urban Decay founder and CCO. “A good primer needs to make your makeup outperform itself, lasting through rain, shine, and whatever else you throw at it.”
But why does your eye makeup need primer? “It can become invisible!” Zomnir exclaims. “You spend all that time doing your makeup, why not keep it on throughout the day?” Zomnir also says it’s important to note that not all eye primers are created equal, so we’ve rounded up the best five primers that will change the way your eye makeup wears, including some of her favorite Urban Decay versions.