Unless you live and breathe eye makeup, you might not be convinced about how important eyeshadow primer is to any makeup look. Truth be told, it can actually make or break an entire eye look. “To me, a good primer makes your life easier,” says Wende Zomnir, Urban Decay founder and CCO. “A good primer needs to make your makeup outperform itself, lasting through rain, shine, and whatever else you throw at it.”
But why does your eye makeup need primer? “It can become invisible!” Zomnir exclaims. “You spend all that time doing your makeup, why not keep it on throughout the day?” Zomnir also says it’s important to note that not all eye primers are created equal, so we’ve rounded up the best five primers that will change the way your eye makeup wears, including some of her favorite Urban Decay versions.
Perhaps the ultimate eye primer, Urban Decay’s version is a staple for any makeup starter kit. It keeps your shadow from slipping and sliding for hours on end – it really is the closest thing we’ll get to an everlasting potion. UD’s primer line also includesCaffeine, Freebase, Sin, Eden, and an anti-aging formula that works to blur flaws. “My favorite Eyeshadow Primer Potion is Fix, a limited edition shade,” Zomnir says. “What I love about it most is that 100% of the purchase price will be donated to women’s empowerment nonprofits selected by the Ultraviolet Edge, our global initiative to empower women.” Non-slip makeup for a good cause? Sign us upBUY IT