Jul 23, 2016

For most makeup lovers, us included, foundation is the, well, foundation upon which our entire beauty routine is built. It is the formula we touch every single day, which is why we acquire a deep attachment to it. It is also the formula we put the most thought and research into, as the wrong foundation can mean catastrophe for your face and makeup look as a whole.

That being said, finding our foundation soulmate is comparable to finding a decent date on Bumble in that the overwhelming options can make us either want to throw in the towel altogether or just go for the first option in front of you. Neither of these moves work in the dating app world, and they certainly don’t work in the makeup world. Picking the right foundation is a crucial decision and not one to be taken lightly, which is why we decided to bring in the big guns. We consulted with some our most-trusted makeup artists to give us the scoop on the formulas they swear by. Happy swiping!



About the Author:Our goal is to create a beauty experience that’s personalized, educational and, most of all, fun.

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