Founded in 1999, NYX Professional Makeup changed the makeup game when it was introduced in local drugstores a little over a decade ago. Before NYX, the line between drugstore, counter and luxury makeup was clear. With some help from innovative social media marketing — NYX was among the first brands to send makeup to bloggers and has carved out a not-so-small following of 14.2M followers on Instagram — it has emerged as the best of the drugstore, comparable to your fave luxe brands. You’ve probably tried at least one of the brand’s products, but we put together a NYX starter kit to make sure you don't miss any essential buys.
Dewy foundation that’s not too shiny and not too matte is difficult to come by — or at least it was until the foundation wizards at NYX developed Born To Glow. This ultra-luminous formula will keep you hydrated, non-cakey and streak-free.
On The Rise is our favorite new mascara because it literally lifts lashes to ultimate heights. Whether you want to brush this on minimally or go over the top, it’s black pigmented formula can do it all.
NYX is renowned for its creative shades, and this Born To Glow palette encompasses many of them in one neat place. Go for a more natural glow with the bronze shades, or add a pop of unexpected dimension with a rose gold, copper or light yellow-green.
Contour is standard makeup fare, and a good contour kit is essential to perfectly applying flawless face makeup. This pro highlight-contour palette features eight customizable shades so you can get the perfect look for you.
For a few years, it seemed like you couldn’t watch a makeup tutorial without this product popping up. The multi-use pencil is great for everything from lining your waterline to creating a pigmented base for your shadow. The choice is yours.
A colored wing is a great way to take a simple makeup look to the next level, and these cult-classic vivid liners are perfect for the job. The brush is thin and works well for creating sharp cat eyes or adding something extra to your eye look. Plus, they come in eight double-take worthy shades.
With 46 shades named after iconic cities around the world and a soft matte finish, this cult-favorite lipstick proves that you can have a full-coverage matte that won’t dry out your lips. If you’re new to the formula, try Los Angeles, a greige shade that is definitely ready for the ’gram.