photo credit: Instagram user mr.fabulous 

Founded in 1999, NYX Professional Makeup changed the makeup game when it was introduced to local drugstores a little over a decade ago. Before NYX, the line between drugstore, counter and luxury makeup was clear. With some help from innovative social media marketing — NYX was among one of the first brands to send makeup to bloggers and has carved out a not-so-small following of 12.5M followers — they’ve emerged as the best of the drugstore, comparable to your fave luxe brands. You’ve probably tried at least one of their products, but we put together a NYX starter kit to make sure you didn’t miss any essential buys.

Peep our picks, ahead:

NYX Professional Makeup Soft Matte Lip Cream

With 46 shades named after iconic cities around the world and a soft matte finish, this cult favorite lipstick proves that you can have a full coverage matte that won’t dry your lips out. If you’re new to the formula, try Los Angeles, a greige shade that is definitely ready for the ‘gram.

NYX Jumbo Eye Pencil in Milk

For a few years, it seemed like you couldn’t watch a makeup tutorial without this product popping up. This multi-use pencil is great for everything from lining your waterline to creating a pigmented base for your shadow. The choice is yours.

NYX Intense Butter Gloss

For starters, these smell amazing. But it’s the intense color payoff that keeps you coming back time and time again. The formula is slightly sticky but not uncomfortable, and if you layer a lip balm underneath, it’s virtually perfect. There are currently 24 high-shine shades, so you’re more than likely to find one you’ll love. We adore Toasted Marshmallow, a mauve purple that is neutral enough for everyday but special enough for a full glam look too.

NYX Vivid Brights Liner

A colored wing is a great way to take a simple makeup look to the next level, and the NYX Vivid Brights Liners are perfect for the job. The brush is thin and works well for creating sharp cat eyes or adding something extra to your eye look.

NYX Micro Brow Pencil

Good brows are the key to any face, and the micro brow pencil is ideal for creating those short, hair-like strokes. This pencil is great for bushy browed babes who just need a few hairs here and there or someone with thinner brows who want to fake that bushy, boy brow look.

NYX Total Control Drop Foundation

This foundation really does give you total control. You can take it from sheer coverage to a full face with just a few extra drops, and it works best for giving you that natural, I-woke-up-like-this look. There are currently 30 shades — with new colors added regularly — and at $14, we think it’s worth every penny.

NYX Ultimate Shadow Palette in Brights

Every beauty junkie needs a bright eyeshadow palette in her stash — whether it’s for adding a pop of color in the corner of your eye or rocking a shocking shade all over the lid. For only $18 a palette, you get 16 bright shades that will take any eye look to the next level.

NYX #Thisiseverything Lip Oil

NYX #Thisiseverything Lip oil is the perfect product for the beauty lover who can’t take another sticky gloss. It’s is the best of both worlds — high shine and moisturizing. The consistency is silky, and it can be on its own or used as a pre-lipstick base.

NYX Love You So Mochi Palette

If you’re shimmery shadow obsessed, you need this palette in your stash. We raved about its texture and color story as soon as it was released, and now that the hype has died down a bit, it’s something we reach for time and time again. It’s impressively pigmented and the mochi-like texture lends to its creaminess — we’re obsessed!

NYX Highlight and Contour Pro Palette

Contour is standard makeup fare, and a good contour kit is essential to perfectly applying flawless face makeup. The NYX Highlight and Contour features 8 customizable shades so you can get the perfect look for you.


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