What’s better than a beauty brand being brought to life? Nothing. The opportunity to truly experience a brand is a whole different ball game than just wearing your favorite eyeshadow palette or matte lipstick every day (which you can bet we do daily). That’s why we love bigger-than-life experiences like BeautyCon, the Indie Beauty Expo or pop-ups from some of our fave beauty brands. The most recent event we’re excited about is the Giorgio Armani Beauty Box, a pop-up store in the heart of Los Angeles. Open through February 24, 2019, it’s sure to be the interactive, sensorial experience that Instagram dreams are made of.
At the pop-up, some special moments you’ll experience include virtual makeup application stations, makeup touchups and places to play with new Armani beauty products. In red-hot Armani fashion, the interior and exterior of the store is painted red and lined wall-to-wall with fragrances and makeup — basically, a beauty lover’s paradise. Did we mention there’s a vending machine full of Armani products? Should all of us non-Cali residents just book a trip to LA right now? (Answer: probably.)
If you plan on going hard for this shopping excursion, you can book a VIP room for personal shopping appointments. Then, prepare to live out your celebrity dreams.
8473 Melrose Avenue
West Hollywood, CA 90069
Monday-Sat 11am-7pm (PST)