How to Keep Your Hair Color From Fading

June 01, 2020
Jessica Harrington
By: Jessica Harrington | by L'Oréal
How to Keep Your Hair Color From Fading

It doesn’t matter if you have brown hair, purple hair, blonde hair or a variety of pastel hues on your head, none of us are immune to our hair color fading. On a beauty level, there are few things more sad/frustrating/annoying than a great hair dye job fading — especially if it’s earlier than you had originally intended. 

If you’re really trying to stretch the time between when you refresh your color at the salon or from the box, there are a few things you can do. Garnier hairstylist Nikki Lee from Nine Zero One in Los Angeles breaks them down, ahead. 

Hair Color Tip #1: Get a Shower Filter

“First things first, get yourself a shower filter ASAP,” says Lee. “This will eliminate any hard water or mineral buildup on your hair.” For those who don’t know, hard water and minerals found in your water can leave hair feeling brittle and dry, not to mention cause your hair color to fade quicker than it would otherwise. 

Hair Color Tip #2: Don't Wash Your Hair Too Often

Shower filter aside, washing your hair too frequently can cause your hair color to fade prematurely. If you shampoo on a daily basis, consider taking longer breaks between washes. “Try going every other day or better yet, every three days,” says Lee. “A dry shampoo will help you feel refreshed in-between.” That doesn’t mean you have to change your entire shower routine. Invest — and by invest we mean spend a couple of bucks — on a shower cap to keep your hair dry and out of the water.

When you do go to wash your hair during the week, opt for a sulfate-free shampoo and conditioner like the L’Oréal Paris EverPure Moisture Shampoo and Conditioner.

loreal paris ever pure shampoo and conditioner

Hair Color Tip #3: Use a Color-Enhancing Conditioner

The best way to keep your hair color looking fresh is to use products formulated to do so. “Get yourself a color-enhancing conditioner to use in-between salon visits,” Lee says. ““My favorite is Garnier Nutrisse Nourishing Color Creme Color Reviver Masks. They allow you to do a deep treatment while enhancing your color.” The formula has avocado oil to restore and nourish and vitamin E to add shine and gloss back into your hair. But the real beauty of this hair mask is that it comes in a variety of five shades, so you can select your perfect match. 

We also recommend trying the L’Oréal Paris EverPure Sulfate Free Repair and Defend Conditioner
, which works to protect your hair from color damage and environmental aggressors.
loreal paris everpure conditioner

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