In the winter, it’s a good idea to get into the habit of applying a moisturizing lip balm or treatment before lipstick to avoid flaky skin or discomfort. But with the new IT Cosmetics Pillow Lips Solid Serum Lip Gloss, you can get hydration and a wash of color in a single swipe. The formula contains hyaluronic acid, collagen and a tri-oil complex to hydrate and plump lips and comes in eight flattering shades that range from pinks and neutrals to berries to reds. With a glossy finish that gives lips a gorgeous flush of color, the serum is like a balm, gloss and tint in one. Four Makeup.com editors put the lippie to the test and are sharing how it stands up to chapped, winter lips. Sarah, Senior EditorShade: Like a Dream I love the idea of tinted lip balms because they’re easy to use and help enhance my natural lip color, but I don’t like that they often fade in what seems like minutes. This tinted, solid lip serum has the ease and comfort of a balm, but better staying power. My favorite shade is Like a Dream, a muted plum with a hint of shine that’s perfect for the fall and winter. I reach for the serum when I need something with more oomph than a clear gloss or balm but don’t want to apply lipstick. I love that it makes me look more put together on video calls in a quick swipe.