Career Diaries: Meet Lisa Price, the Founder of Carol’s Daughter

June 17, 2020
By: Marisa Petrarca | Makeup.com by L'Oréal
#WCW: Carol’s Daughter Founder Lisa Price

Lisa Price is a female force to be reckoned with. She’s the founder of Carol’s Daughter, a leading natural hair-care, body and skin-care brand she started in her Brooklyn apartment. With everything from a micellar-formulated Wash Day Delight Shampoo suitable for curly and coily hair to cult-favorite body lotions, like the Carol’s Daughter Almond Cookie Shea Sufflé, the inclusive brand is now a multi-million dollar, celebrity-endorsed beauty empire owned by our parent company L’Oréal. Price is still heavily involved in the business. We had the chance to chat with Price about everything from how she got her start in the natural hair-care space to what beauty means to her. 

Why were you inspired to develop Carol's Daughter? 

Carol's Daughter started from my love of fragrance. I began by making fragrances and then I placed those scents into body products that I made in my kitchen. I always had dry skin and nothing ever worked on it until I made my own. 

What moment in your career are you most proud of? 

There are several. The time I went on The Oprah Winfrey Show, when I opened my first store and the time I worked with Mary J. Blige to make a signature scent for her. But most important is the work I did on myself and the work that I did with my team that positioned the brand to be acquired by L'Oréal. That took two years of serious work on both the business and on myself at a spiritual level. 

What's your favorite product? 

I have a few favorites in my line. My all-time favorite is the Carol’s Daughter Monoi Anti-Breakage Spray. It is a leave-in spray, and I really cannot live without it. 


What three things do you keep in your bag at all times? 

A teeny, tiny flashlight, a charger for my phone and lip balm. 

What does beauty mean to you? 

Beauty is something that is inherent in every single person. It cannot be put on or wiped off. It is a light that shines from within. Beauty is by nature. 

What do you do for fun? 

I love old movies and I love going to the movies. I have been knitting for the past year, too. I was only a crocheter since age 11, and I have found that I love knitting. It’s so relaxing. 

If you could give your younger self a piece of advice, what would it be? 

Trust your gut. You are smarter than you think.