Follow These 20 Makeup Artists on Instagram for the Best Beauty Inspo

October 14, 2022
Jordan Julian
By: Jordan Julian | by L'Oréal
person wearing yellow and blue eyeshadow with rhinestones

We admit it: We spend a lot of time on Instagram. Who among us can say they don’t? After all, it’s basically a one-stop-shop for endless beauty and makeup inspo. From colorful cut crease designs to geometric shadow looks, the jaw-dropping creativity on the ‘gram never ceases to amaze us. We decided that the talented beauty experts and makeup artists behind our most-scrolled feeds deserve a shoutout, so we’re rounding up our favorites to follow right here.

Aniyah, @aniyah.s

Even if you don’t personally have the patience to commit to elaborate eye makeup looks (and we don’t blame you), you’ll still appreciate Aniyah’s colorful, totally out-of-the-box eyeshadow creations. She often incorporates dreamy celestial elements, like stars and galaxy-esque swirls.

Tatiana Rose, @tatianaroseart

If there’s anything we love stumbling upon in our IG feeds, it’s creative and highly editorial makeup. Tatiana Rose nails it every single time with her magazine-worthy photos and innovative makeup, hair and skin looks. The best part? No two images look the same. Instead, she’s able to reinvent herself with an entirely different look each time she posts.

Maha Alselami, @maha.gram

Maha Alselami is one of the best things to happen to our IG feeds. From funky lip art to neon eyeliner, she can truly do it all. Her work ranges from runway and editorial to everyday beats, so there’s inspo for everyone and every occasion. If you haven’t given her a follow yet, what are you waiting for?

Rowi Singh, @rowisingh

If you ask us, Rowi Singh isn’t just a makeup artist, she’s an icon. She’s constantly exploring the boundaries of makeup with her cool, colorful looks that are literal pieces of art. She’s not an influencer to follow for easy-to-create makeup looks, but rather because her creativity and innovation are inspiring.

Ehlie Luna, @ehlieluna

Not only does Ehlie Luna’s Insta offer topnotch beauty inspo, but it’s also full of informative videos with tips on how to identify your glam type, apply different types of makeup and choose which products are right for you. We’re also obsessed with her “subway series” videos in which she pulls off the seemingly impossible feat of impeccably applying lip liner on a moving train.

Jonet Williamson, @jonetwmakeup

Jonet Williamson is our go-to for easy-to-follow trend tutorials, like this fluffy brows video or this guide to nailing the siren eyes look. Her beauty ethos is all about fresh, glowy skin and bold eye and lip looks.

Raoúl Alejandre, @raoulalejandre

The global makeup artist for Valentino, Raoúl Alejandre has created stunning high-fashion makeup looks that have graced the covers of magazines. From magenta eyeliner flames to jewel-encrusted brows, his work is editorial beauty at its finest.

Steve Kassajikian, @udstevek

It’s no surprise that Steve Kassajikian’s feed is littered with playful, colorful eye makeup looks, since he’s the global makeup artist for Urban Decay. You’ll want to invest in turquoise sparkly eyeliner as soon as you hit “follow.”

Katie Jane Hughes, @katiejanejughes

Whether you’re looking for everyday beauty inspiration or outside-the-box ideas (mascara as eyeshadow, for instance), Katie Jane Hughes has a glam look for every occasion. We love how she makes even the most unusual concepts seem totally wearable.

Patrick Ta, @patrickta

Celebrity makeup artist Patrick Ta tends towards a classic beauty style — think red lips, defined brows and winged eyeliner. He’s worth a follow if you want to try to copy some of your favorite stars’ makeup, too.

Pat McGrath, @patmcgrathreal

When it comes to dreaming up runway-ready makeup looks, nobody can beat Pat McGrath. Her work is all about fantasy and sparkle. If you aren’t already a fan of glittery eyeshadow, you will be after following.

Marcelo Gutierrez, @marcelogutierrez

From runway shows to huge ad campaigns, Marcelo Gutierrez has done it all. Follow him for editorial beauty looks that basically double as works of art. You’ll also get your daily dose of fashion inspo.

Val Garland, @thevalgarland

Val Garland’s Insta feed is a combination of sophisticated red carpet beauty looks and utterly over-the-top costume makeup. The makeup director of L’Oréal Paris, she’s a certified legend in the beauty world.

Grace Lee, @graceleebeauty

Follow Grace Lee, lead makeup artist at Maybelline New York, for her product recs and try-ons. She posts helpful videos like this one comparing different shades of lipstick, so you can decide which one you want to buy.

Gucci Westman, @gucciwestman

Attention, blush lovers: Gucci Westman is a must-follow for you. She’s the queen of understated girl-next-door beauty, with her propensity for clean skin, rosy cheeks, and glossy pink lips.

Sasha Chudeeva, @chudesasha

We could scroll through Sasha’s dreamy, intricate eyeliner inspiration all day. Between a cat-eye composed of tiny red hearts to a lid look with a cheeky message, each post is more whimsical than the last.

Shalini Kutti, @urshaynesss

Maybe you’re more into minimalist makeup. In that case, check out Shalini Kutti’s profile. She posts tutorials and photos of her looks, but she also shares handy infographics with beauty tips like how to remove mascara without losing eyelashes.

Shayla Mitchell, @makeupshayla

Shayla Mitchell has racked up an impressive three million followers thanks to her full glam makeup tutorials using tons of different products. She also posts “get ready with me” videos that show off her adorable outfits, too.

Nyma Tang, @nymatang

Nyma Tang’s Insta feed truly has a little bit of everything. There are pretty, shimmy eyeshadow swatches, cute nail art ideas and fun lippy shades. The South Sudanese influencer is also known for promoting inclusive face makeup ranges, testing products in darker complexion shades.

Erin Parsons, @erinparsonsmakeup

Erin Parsons shares her take on vintage makeup, testing out beauty looks and techniques inspired by different eras such as the 1960s. In between her videos, she posts snapshots of iconic beauty moments from old movies and TV shows.

Photo: Aniyah

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