Can You Use Concealer as an Eyeshadow Primer? A Celebrity Makeup Artist Weighs In

November 16, 2021
Alanna Martine Kilkeary
By: Alanna Martine Kilkeary | by L'Oréal
Can You Use Concealer as Eyeshadow Primer? A Celebrity Makeup Artist Weighs In

If you’ve ever sat through a makeup tutorial, it’s likely you’ve seen a beauty vlogger start an eyeshadow look with concealer in lieu of proper eyeshadow primer. The look, of course, turns out fabulous in the end, convincing all those watching that eye primer isn’t always necessary. Recently, though, we wondered if using concealer as an eyeshadow base actually holds up throughout the day. Or does skipping a primer result in your eyeshadow slipping after a few hours? To find out the answer, we hit up celebrity makeup artist Billie Gene.

Can You Use a Concealer as an Eyeshadow Primer?

According to Gene, face concealers and foundation don’t work as eyeshadow primers due to their slip and added coloring. Concealers can alter the color of the shadow, forcing you to apply more product or lose the true pigment of your desired shade — which can be the opposite of what you want, especially when working with a particularly unique hue (think duochromes and bright shades). 

Instead, Gene recommends paint pots and the Urban Decay Eyeshadow Primer, both of which are formulated to grip your eyeshadows and offer the best pigment payoff possible.


When it comes to application, Gene recommends only using a pea-size amount. “You only need a thin coat to grip your shadow,” says Gene, who warns against overdoing it with thick layers of primer, which can actually lead to the appearance of texture on the eye, distorting the pigment of your eyeshadow.

urban decay primer potion

So should you be using concealer on your lid? Not if you want a flawless eyeshadow look that’ll last throughout the day. Concealer works if all you need is to even out your skin tone overall (looking at you NYX Professional Makeup Can’t Stop Won’t Stop Concealer) — but otherwise we recommend letting eyeshadow primers do their job.
Photo: Britney from @glamxbrit

Read more

Back to top