Beauty PI: Why You Should Use a Skinny Mascara Wand, According to a Cosmetic Developer

July 10, 2019
By: Alanna Martine Kilkeary | by L'Oréal
Beauty PI: Why You Should Use a Skinny Mascara Wand, According to a Cosmetic Developer

Mascaras come in all types of formulas with all types of wands — some have thick brushes with tiny bristles, while others have fluffy, big bristles that seem to flutter like feathers every time you use them. A wand type we don’t see super often, though, is one with a skinny, vertical point with a smaller handle — like the L’Oréal Paris Telescopic Mascara. This oblong shape is curious because our mascara brush school of thought has always been the bigger the better. Turns out, that’s not always the case. We chatted with Orrea Light, Vice President of Product Development at L’Oréal Paris, about the skinny brush phenomena. Here’s why it’s the mascara wand you never knew you needed but so do.

Back in the day we only really talked about lash volume, and we all came out with these big, giant brushes,” says Light, referring to popular mascara launches from the past decade like  Maybelline New York The Falsies, the L’Oréal Voluminous line and Lash Paradise. “The thing about bigger brushes, though, is that they’re very hard to control, especially when you have a large handle.” 

Skinnier mascara wands, on the other hand, offer both precision and lengthening benefits by allowing you to get ergonomically closer to the eye. This ensures a more tightlined effect, even without eyeliner. More slender wands may be particularly beneficial to those with textured hair, says Light, because the skinny brush really grabs onto the hair. “Lashes are like hair on your head; everyone has different lash hair.” The Telescopic Mascara, for example, has an elastomeric brush, which means it’s molded, and the bristles grab onto the lash in a hugging way, like a comb. “It really lets you get to the root of the lashes, pull through the lash and deposit a really even coat.” This is very different, she says, from popular fiber mascaras which coat lashes in fiber tubes to enhance their length.

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Mascara before& after Pictures are back for good! 😍 using @lorealmakeup telescopic mascara 🔭❤️ - what mascara should I try next? #mascara _ _ Review: The wand is so slim and different than any I‘ve seen before. It coats every single lash and makes them extremely long without any clumps etc. It’s the best mascara out there if you want extremely long, seperated and almost spidery looking lashes ❤️ It doesn‘t smudge either 😍 don‘t buy it if you want lots of volume tho _ _ #maryhadalittleglam #makeupartistsworldwide #loreal #wimperntusche #makeupfanatic1 #beforeandafter #allmodernmakeup #makeupforbarbies #makeuptutorialsx0x #makeupobsessed #lorealmakeup #makeupisforany1 #wakeupandmakeup #lorealtelescopic #lorealparis #mascaramonday #makeuptips #undiscovered_muas #wimpern #wakeupandmakeup #fakeupfix #100daysofmakeup #longlashes #mascarabeforeandafter #igersvienna #makeupreview #mascarareview

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Another benefit of the Telescopic wand in particular is its wiper — the circular, often rubber and hollowed stopper that doses out the proper amount of product. “Sometimes you use a mascara that churns out all of the product in the beginning of the lash, and then by the time you get to the end, you have nothing left,” says Light. The wiper in Telescopic won’t allow this to occur because of its precision wand and packaging that will pretty much guarantee you a consistent dosage of formula every time.

“In a moment of big brush mascara, I think there’s going to be a big return to a smaller brush that can really get in there,” says Light, “I think it’s important to have something for everybody.”

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