It’s Official — This is the Biggest Instagram Beauty Trend of the Year

Ah, Instagram trends. Christmas tree brows, glazed donut highlighter and bat eyeliner are just a few of the trends that have taken over our personal feeds over the year. Prior to the official announcement of the biggest Instagram trends of 2017, we were 99% sure that crazy brows made the cut, but according to our friends at Instagram, there are actually some trends that outshone (or, outgrammed) the weirdest looking eyebrow on the ‘gram. Ahead, discover the four biggest trends and what Instagram accounts you should follow to make sure you’re in the know.

Bold AF Eye Makeup Creations

Eyelid eye makeup looks rang in as the biggest trend in beauty — specifically bold, surprising looks that double as artwork. Popular accounts to follow on Instagram  are makeupisart_x by Ellie Costello for seasonal inspired eye makeup and stella.s.makeup for colorful, glittery looks by Stella Sironen.

Rainbow and Unicorn Everything

There’s no doubt that rainbow and unicorn colored everything took over Instagram this year, be it bagels, donuts, restaurants or makeup. Follow hair and makeup artist kayla_boyer for a wonderful array of bright, multicolored looks.

Communities of Support

The Instagram community rallied behind many issues this year, including those in the LGBTQ community, discussions about mental health and recovery, sex and body positivity, and women collectives and artists promoting female issues. Accounts to follow include Montana Kitching, Shalice Ader and Alok Vaid-Menon.

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