7 New Makeup Products We’re Loving at Ulta This July

July 01, 2019
Marisa Petrarca
By: Marisa Petrarca | Makeup.com by L'Oréal
7 New Makeup Products We’re Loving at Ulta This July

Just get paid? Don’t get too attached to that paycheck because we’re bringing you Ulta Beauty newness for the month of July, and this stuff’s really, really good — like perfect-for-summer, need-in-your-life good. This month’s products include a new drugstore mascara that delivers intense volume, a long-lasting crayon lipstick for the easiest application ever and a waterproof liner that comes with a built-in stencil to perfect that cat eye.

For a Lash-Boosting Mascara

NYX Professional Makeup On the Rise Volume Liftscara

Skip the lash curler and adopt this new mascara from NYX Professional Makeup. Use the cinched side of the wand to separate your lashes and then use the rounded edge to give them the volume you’ve been craving. 

For an Easy-to-Apply Lipstick

Maybelline SuperStay Ink Crayon Lipstick

You’ve heard of Maybelline SuperStay Matte Ink Liquid Lipstick, but now there’s a crayon version of the formula that makes it easy to trace your lips and fill ’em in with color. Choose from 12 matte shades that will stay on your lips all day, and will apply easily and mess-free. 

For a Budgeproof Cat Eye 

L'Oréal Paris Infallible Flash Cat Eye Waterproof Liquid Eyeliner

Obsessed with perfecting your cat eye? This waterproof eyeliner has a removable wing stencil that you simply place flat at the outer edge of your eye and then fill in with liquid eyeliner. After that, all you need to do is add in the line across your lid and you’re done! Compared to other pricey stencils on the market, this one’s a must if you’ve been curious about ’em.

For Summer-Scented Setting Spray

Urban Decay Summer Solstice All Nighter Long-Lasting Makeup Setting Spray

Your Urban Decay All Nighter Setting Spray just got a summer-inspired scent upgrade with notes of crushed pineapple and coconut. Not-so-pro tip: You might want to pick up a second bottle while you’re at it — this stuff is addictive.

The New-for-Summer Fragrance

Giorgio Armani Code Femme Absolu Eau de Parfum

Perfect for a date night or special event, this new floral fragrance from luxe beauty brand Armani is made up of notes of spicy ginger, tuberose and warm jasmine. 


The Mercury-In-Retrograde-Inspired Polish

Essie Universe In Reverse Nail Polish Collection

Remember when Essie launched a Mercury in retrograde collection last year and it sold out in seconds? Well, there’s a new collection featuring two holographic shades with multidimensional shimmer. There’s a hot pink shade named Happy Medium and a vivid magenta named Get a Psy-Kick Out of It. Pick up your shade (or both) before the next retrograde from July 7-August 2. 

The Drugstore-Priced Waterproof Mascara

Essence Lash Princess False Effect Waterproof Mascara

You asked, Essence answered! The brand’s bestselling Princess Mascara is now available in a waterproof version. It’s beloved for the way it defines, separates and adds volume and length to lashes.

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