Dreamy, ethereal, doll-like — these are all words that come to mind when we think of Douyin makeup. What was once seen primarily on Chinese social media (specifically the video creator app Douyin, from which it earns its name), Douyin makeup is fast becoming a popular trend in the U.S., too. On TikTok, the search term “douyin makeup” has racked up 1.9 billion views, with tutorials on how to recreate the looks climbing into the millions. So what is “Douyin makeup,” and what makes it so distinctive from other styles of makeup?“Douyin makeup draws inspiration from popular beauty trends around the world,” says makeup artist Jianqiao Lu. “For example, the heavy base comes from YouTube makeup gurus; the use of pink blush, as well as colored cosmetic contact lenses, is influenced by Japanese beauty and Japanese magazines. The exaggerated lashes certainly come from Japanese Manga, and finally, K-beauty and Korean superstars have greatly inspired how Douyin content creators line their eyes and emphasize the aegyo sal. The combination of these inspiration creates a unique makeup style that is so recognizable, so specific to Douyin.” Below, Lu breaks down the steps and products you need to recreate Douyin-inspired makeup on yourself. Plus, we share some of our favorite looks for inspiration. 
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