The Biggest Instagram and TikTok Beauty Trends of 2022

March 10, 2022

By: Jazmine A. Ortiz | Makeup.com by L'Oréal

We spend a lot of time scrolling through Instagram and TikTok in search of fun makeup looks and hairstyles and genius beauty hacks to try. Although we’re only a few months into 2022, we’ve already discovered too many creative trends to count.

However, if we have to pick our favorite social media beauty trends, the five below get our vote. From ethereal, balmy makeup looks to ‘glass’ hair, these are the best beauty trends we found on Instagram and TikTok this year, so far.

Trending on TikTok: Lipstick as Blush

Using lipstick as a cream blush is one of the oldest makeup tricks in the book, but it’s seen a resurgence (like in this viral TikTok video) since lately beauty is all about breaking “the rules”. You’ll not only save space in your makeup bag, but money too.

Editor Tip: Use fingertips when putting lipstick on cheeks. It makes it easier to smudge it out and blend it into the skin.

Trending on TikTok: Eyebrow Pencil + Blush = The Perfect Lip Color

Here, TikToker Glam with Suzan uses Tower 28's BeachPlease Luminous Tinted Balm in Rush Hour and an eyebrow pencil to get her perfect lip color. She’s not the only one though — the trend is taking off on TikTok. Just use your eyebrow pencil on the outer edge of your lips as liner, swipe whatever shade of cream blush you usually use on your cheeks for the middle of your lips and finish with a clear gloss.

Trending on Instagram: Balmy Makeup

We’re obsessing over ethereal makeup looks on social media, and so is everyone else. Since balmy formulas are necessary to create the aesthetic, we suggest stocking up on products like the Maybelline New York Green Edition Balmy Lip Blush and L'Oréal Paris Age Perfect 4-In-1 Tinted Balm.

Trending on Instagram: Bejeweled Hair Parts

First, it was crystal-adorned baby hairs, and now we’re seeing people apply gems down their part, like in this look here. You can really wear any hairstyle with a part to sport the trend. We recommend using the tip of a fine-toothed comb to create a clean part and a dot eyelash glue on the back of each crystal to keep them in place.

Trending on Instagram: Glass Hair

The glass hair trend refers to hair that is super smooth and shiny, almost to the point of being reflective like glass. Plenty of hair products are popping up to achieve the trend, but we swear by the Garnier Fructis Sleek & Shine Glass Hair Water, which uses eco-friendly lamellar technology to transform frizzy strands into radically smooth, shiny hair.

Photo: @glowwithava, Design: Juliana Campisi