Adria Arjona’s Giorgio Armani My Way Campaign Is Completely UnretouchedJuly 30, 2020
A full face beat topped off with a bold red lip is great on occasion, but Adria Arjona typically likes to keep things a little more low key. Growing up traveling and with a beauty queen mother, the actress has always leaned toward a natural, simple beauty routine. “With our nomadic lifestyle, we didn’t really wear that much makeup,” she says. “I know a lot about beauty, but I think my mother placed a lot more importance on having a beauty routine, taking care of your skin and being healthy from the inside, both spiritually and physically. You get to wear a little less and you get to look a little bit more natural.”
When Giorgio Armani tapped Arjona to be the face of its new fragrance My Way, it was fitting that the campaign had pledged to be completely unretouched. “I really want to show all the young girls and everyone out there in the world who I am and what I really, actually look like. It’s so important,” says Arjona. “What I love about this campaign is that you can see a tiny, little wrinkle right on top of my mouth and that just tells you, Oh, that woman smiles.”
And given that everyone spends an absurd amount of time looking at perfectly curated feeds on social media, the unedited fragrance campaign is a refreshing change of pace. “We’re living in a world where people are constantly comparing themselves to other people and what they’re comparing themselves to is unrealistic,” says Arjona. “A lot of pictures are edited or people have taken a million pictures to get the one to show to the world, and they have three pounds of makeup on top of their face. Yes, this campaign is photographed by a professional photographer, and it has incredible lighting, but that’s certainly what my face looks like, and that makes me feel happy.”
In addition to keeping footage unretouched, Giorgio Armani also pledged a commitment to sustainability. The feminine, floral fragrance, which has notes of vanilla, tuberose, orange blossom and jasmine, not only comes in a refillable bottle, but all components — from the lid to the base — are recyclable. My Way is also a carbon-neutral fragrance, which supports the brand’s commitment to reduce its carbon emissions by another 25% and make all products carbon neutral by 2025.
My Way launches August 17, 2020, on giorgioarmanibeauty-usa.com.