I Was Blown Away by the L’Oréal Paris Air Volume Mascara

October 02, 2020
Alanna Martine Kilkeary
By: Alanna Martine Kilkeary | Makeup.com by L'Oréal
loreal paris air volume mega mascara

I’m always after lashes that are long and fluttery with a little volume. And while I’ve been able to achieve body and length with some other cult-favorite mascaras out there (looking at you L’Oréal Paris Voluminous Lash Paradise), I’ve never been able to find a formula that gives me lifted, curled and almost “floating,” lashes, a la Twiggy. TBH, I wasn’t sure it was even possible without falsies until L’Oréal Paris dropped (or should I say, parachuted) its Air Volume Mega Mascara earlier this week. With its light-as-air formula and cushiony, double-bristle brush, the new launch seemed promising. I gave it a try in the hopes of achieving 1960s-era dame status. Keep reading to find out if it worked.

What the Air Volume Mega Mascara Looks Like in a Tube

Before I even twisted off the Air Volume cap, I was immediately impressed by and enamored with the packaging. It’s a sleek Millennial-pink tube with blocky black text in all caps that I couldn’t wait to display on my vanity and ’gram, a rare feat for a mascara. The other thing I noticed right away was how light the tube feels, which complements the “whipped” formula inside. Not sure what I’m talking about? According to a study from the brand, 84% of testers agree that the formula feels “light as air” on their lashes. I couldn’t wait to see how it matched up.  


How the Air Volume Mega Mascara Feels

After curling my lashes, I unscrewed the cap to apply Air and was even surprised by how weightless the wand itself felt in my hand. I wiggled the big, bristly brush along my upper lashes, then my bottom lashes and repeated on both for two coats. Instantly, the formula separated each lash for a curled, lifted effect. I sort of couldn’t believe it. I repeated the same technique on the other eye and went back in for a third and final coat on both eyes, but I honestly didn’t even need it. The pigment slid perfectly in place, coating each lash with minimal effort on my part. My lashes looked fluttery and floating like I’ve always wanted, and I was scary impressed. 


About an hour after application, I blinked hard a few times to see if once the formula had settled it felt cakey, heavy or dry like a lot of mascaras do. It didn’t feel this way in the slightest. Instead, it felt like I wasn’t even wearing mascara. A quick check in the mirror, however, ensured that I most definitely was, and it hadn’t budged or flaked. Still, the mascara felt so airy that by the time I was getting ready for bed, I almost forgot to take it off. When I did go to remove it, though, I was equally impressed by how easily the formula came off with a cleansing balm. Air is available in five shades: Black (which I used), Blackest Black, Black Brow, Waterproof Black and Waterproof Blackest Black.

loreal paris air volume mega mascara

Does the Air Volume Mega Mascara Work?

Never did I think I’d achieve my fluttery lash goals with only mascara until I tried Air Volume. It not only made me feel like I was barely wearing any mascara at all, but it was also a joy to put on, thanks to its weightless wand and big bristles. My lashes have never looked so curled, lifted and floaty, and I know Air will become a staple in my routine for a long time to come. I’d like to think that even Twiggy herself would be jealous if she saw my lashes now.
l'oreal paris air volume mega mascara
Photo: Alanna Martine Kilkeary

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